Bernard Shaw and Modern Advertising

Bernard Shaw and Modern Advertising PDF

Author: Christopher Wixson

Publisher: Springer

Published: 2018-06-13

Total Pages: 181

ISBN-13: 3319786288

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This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

Major Political Writings

Major Political Writings PDF

Author: George Bernard Shaw

Publisher:

Published: 2021

Total Pages: 351

ISBN-13: 0198816596

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A new collection of Shaw's major political writings presents an opportunity to reflect on his influential role as a public intellectual. At the forefront of economic and political debate from the 1880s to the 1950s, George Bernard Shaw was once the most widely read socialist writer in the English language, and his lifelong crusade against inequality and exploitation is far from irrelevant today. The thorough interpenetration of Shaw's literary and political engagements is an unusual story in modern literature, and this volume offers a portrait of Shaw as a political artist in the purest possible sense: that is, as a writer of essays, articles, pamphlets, and books with explicitly and expressly political aims. The selected writings in this volume showcase Shaw's most influential and most accomplished political work, but also provide a cross-section that is representative of the whole of his long career. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

George Bernard Shaw: a Very Short Introduction

George Bernard Shaw: a Very Short Introduction PDF

Author: Christopher Wixson

Publisher: Oxford University Press, USA

Published: 2020-09-24

Total Pages: 161

ISBN-13: 0198850093

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Christopher Wixson introduces George Bernard Shaw, the greatest playwright in English after Shakespeare. Taking a chronological approach through his works, he provides an overview of Shaw's sensibility as a writer, and studies the creative evolution of core themes and styles throughout his long career.

Creatures of Fashion

Creatures of Fashion PDF

Author: John Soluri

Publisher: UNC Press Books

Published: 2024-03-22

Total Pages: 176

ISBN-13: 1469675730

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Today, the mention of Patagonia and Tierra del Fuego conjures images of idyllic landscapes untouched by globalization. Creatures of Fashion upends this, revealing how the exploitation of animals—terrestrial and marine, domesticated and wild, living and dead—was central to the region's transformation from Indigenous lands into the national territories of Argentina and Chile. Drawing on evidence from archives and digital repositories, John Soluri traces the circulation of furs and fibers to explore how the power of fashion stretched far beyond Europe's houses of haute couture to entangle the fates of Indigenous hunters, migrant workers, and textile manufacturers with those of fur seals, guanacos, and sheep at the "end of the world." From the nineteenth-century rise of commercial hunting to twentieth-century sheep ranching to contemporary conservation-based tourism, Soluri's narrative explains how struggles for control over the production of commodities and the reproduction of animals drove the social and environmental changes that tied Patagonia to global markets, empires, and wildlife conservation movements. By exposing seams in national territories and global markets knit together by force, this book provides perspectives and analyses vital for understanding contemporary conflicts over mass consumption, the conservation of biodiversity, and struggles for environmental justice in Patagonia and beyond.

Bernard Shaw: His Life And Personality

Bernard Shaw: His Life And Personality PDF

Author: Hesketh Pearson

Publisher: House of Stratus

Published: 2015-04-01

Total Pages: 458

ISBN-13: 0755154274

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First published in 1942, Hesketh Pearson’s much lauded biography has been hailed as the standard work on George Bernard Shaw. Pearson wrote it with the close cooperation of Shaw. All aspects of Shaw’s life are explored including politics, personal life, letters, writings, contribution to English theatre and famous personalities of his time.

Henry James and the Culture of Consumption

Henry James and the Culture of Consumption PDF

Author: Miranda El-Rayess

Publisher: Cambridge University Press

Published: 2014-06-09

Total Pages: 249

ISBN-13: 1107039053

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This book focuses on Henry James's engagement with the fast-developing consumer culture of the late nineteenth and early twentieth centuries.

Shaw on Shakespeare

Shaw on Shakespeare PDF

Author: Bernard Shaw

Publisher: Hal Leonard Corporation

Published: 2002

Total Pages: 308

ISBN-13: 9781557835611

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(Applause Books). "With the single exception of Homer, there is no eminent writer, not even Sir Walter Scott, whom I can despise so entirely as I despise Shakespeare when I measure my mind against his." - From SHAW ON SHAKESPEARE Celebrated playwright, critic and essayist George Bernard Shaw was more like the Elizabethan master that he would ever admit. Both men were intristic dramatists who shared a rich and abiding respect for the stage. Shakespeare was the produce of a tempestuous and enlightening era under the reign of his patron, Queen Elizabeth I; while G.B.S. reflected the racy and risque spirt of the late 19th century as the champion of modern drama by playwrights like Ibsen, and, later, himself. Culled from Shaw's reviews, prefaces, letters to actors and critics, and other writings, SHAW ON SHAKESPEARE offers a fascinating and unforgettable portrait of the 16th century playwright by his most outspoken critic. This is a witty and provocative classic that combines Shaw's prodigious critical acumen with a superlative prose style second to none (except, perhaps, Shakespeare!).

Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series PDF

Author: Library of Congress. Copyright Office

Publisher: Copyright Office, Library of Congress

Published: 1958

Total Pages: 1794

ISBN-13:

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Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)