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Behavioral and Management Science in Marketing
Author: Harry L. Davis
Publisher: John Wiley & Sons
Published: 1978
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOK →Using Behavioral Science in Marketing
Author: Nancy Harhut
Publisher: Kogan Page Publishers
Published: 2022-08-03
Total Pages: 289
ISBN-13: 1398606677
DOWNLOAD EBOOK →WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
The Influentials
Author: Gabriel Weimann
Publisher: SUNY Press
Published: 1994-09-30
Total Pages: 388
ISBN-13: 9780791421420
DOWNLOAD EBOOK →Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Behavioral Science in the Wild
Author: Nina Mažar
Publisher: University of Toronto Press
Published: 2022-04-27
Total Pages: 400
ISBN-13: 1487527535
DOWNLOAD EBOOK →Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
Behavioural Science for Marketing and Business Students
Author: Joseph MacDonagh
Publisher:
Published: 2002
Total Pages: 264
ISBN-13: 9780717133802
DOWNLOAD EBOOK →This second edition has been completely updated to incorporate changes that have taken place in the world of business and particularly in Irish society since the book was first published in 1994. A student-friendly introduction to psychology with numerous Irish and international examples from the world of business. A succinct and up-to-date treatment of the social and economic theory of Behavioural Science. Well illustrated and written in simple, jargon-free language. Each chapter begins with chapter objectives, and has clearly defined section headings, summaries and possible exam questions. Suitable for students of basic Psychology taking a business course in Management, Sales, Advertising and particularly for Marketing Institute (MI) students.
Marketing Management and the Behavioral Environment
Author: Perry Bliss
Publisher: Prentice Hall
Published: 1970
Total Pages: 148
ISBN-13:
DOWNLOAD EBOOK →Antropologia. Alguns aspectos de cultura. Sociologia. Classe social. Grupos de referência e "outros'. A família. Psicologia. Motivação. Percepção. Aprendizagem e formação de conceito. Atitude. Ciência política. Poder, grupos e valores.
Applied Behavior Science in Organizations
Author: Ramona A. Houmanfar
Publisher: Routledge
Published: 2021-09-30
Total Pages: 401
ISBN-13: 1000433625
DOWNLOAD EBOOK →Applied Behavior Science in Organizations provides a compelling overview of the history of Organizational Behavior Management (OBM) and the opportunity it presents for designing and managing positive work environments that can in turn have a positive impact on society. The book brings together leading experts from industry and research settings to provide an overview of the historical approaches in Organizational Behavior Management. It begins with an introduction to recognized practices in OBM and the applications of fundamental principles of behavior analysis to a variety of performance problems in organizational settings. The book then highlights how organizational practices and consumers’ behavior combine in a complex confluence to meet an organization’s goals and satisfy consumer appetites, whilst often unintentionally affecting the wellbeing of organizational members. It argues that the science of behavior has a responsibility to contribute to the safety, health and wellbeing of organizational members, consumers of organizational products, and beyond. Finally, the book recognizes the essential role of organizations in initiating, shaping, and sustaining the development of more nurturing and reinforcing work environments, through discussion of the need for innovation while adapting and responding to growing social upheaval, technological advances, and environmental concerns, alongside crises in the global economy, health, education, and environment. Showcasing emerging work by internationally recognized scholars on the application of behavior science in organizations, the book will be an essential read for all students and professionals of Organizational Behavior Management, as well as those interested in using organizational applications to create new models of management.
Evolutionary Psychology in the Business Sciences
Author: Gad Saad
Publisher: Springer Science & Business Media
Published: 2011-07-09
Total Pages: 392
ISBN-13: 3540927840
DOWNLOAD EBOOK →All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Choice Hacking
Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
Published: 2020-06-16
Total Pages: 219
ISBN-13:
DOWNLOAD EBOOK →What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
