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Author: Virginia Grose
Publisher: A&C Black
Published: 2011-12-01
Total Pages: 186
ISBN-13: 2940411840
DOWNLOAD EBOOK →Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author: Virginia Grose
Publisher: A&C Black
Published: 2011-12-01
Total Pages: 186
ISBN-13: 2940411344
DOWNLOAD EBOOK →Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author: Virginia Grose
Publisher: Bloomsbury Publishing
Published: 2011-12-28
Total Pages: 186
ISBN-13: 294044739X
DOWNLOAD EBOOK →Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Author: Virginia Grose
Publisher: Bloomsbury Publishing
Published: 2021-02-25
Total Pages: 175
ISBN-13: 1350079677
DOWNLOAD EBOOK →"Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics"--
Author: Virginia Grose
Publisher: Bloomsbury Publishing
Published: 2021-01-28
Total Pages: 175
ISBN-13: 1350227390
DOWNLOAD EBOOK →Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Author: Susan Dillon
Publisher: Bloomsbury Publishing
Published: 2018-10-04
Total Pages: 200
ISBN-13: 135003083X
DOWNLOAD EBOOK →The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Author: Gwyneth Moore
Publisher: Bloomsbury Publishing
Published: 2021-01-14
Total Pages: 169
ISBN-13: 1350230650
DOWNLOAD EBOOK →Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Author: David Shaw
Publisher: Bloomsbury Publishing
Published: 2017-01-12
Total Pages: 176
ISBN-13: 1474252931
DOWNLOAD EBOOK →Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Author: Sarah Bailey
Publisher: Bloomsbury Publishing
Published: 2016-06-02
Total Pages: 333
ISBN-13: 1350014214
DOWNLOAD EBOOK →How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
Author: Tony Van Gestel
Publisher: Oxford University Press
Published: 2009
Total Pages: 552
ISBN-13: 0199545111
DOWNLOAD EBOOK →This first of three volumes on credit risk management, providing a thorough introduction to financial risk management and modelling.
