Basics Design 05: Colour

Basics Design 05: Colour PDF

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005-10

Total Pages: 187

ISBN-13: 2940373310

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The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.

Basics Fashion Design 05: Fashion Drawing

Basics Fashion Design 05: Fashion Drawing PDF

Author: John Hopkins

Publisher: AVA Publishing

Published: 2009-12-02

Total Pages: 179

ISBN-13: 2940411158

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Presenting a fresh perspective on the basic principles and practices of contemporary drawing styles, this work describes the process of fashion drawing, offers advice on the selection of materials and media, discusses the stylized proportions of the fashion figure, and more.

Basics Design 04: Image

Basics Design 04: Image PDF

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2006-04

Total Pages: 179

ISBN-13: 2940373302

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Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.

Colour

Colour PDF

Author: Gavin Ambrose

Publisher:

Published: 2005

Total Pages: 0

ISBN-13: 9782884790666

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Examines the two distinct areas of color usage in design. This book explores what colors mean, their inherent associations and their cultural connotations. It then tackles how to control color in a design in order to achieve a desired effect or fulfill a specific brief. Suitable for visual arts students, this title provides them a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. It demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media..

Basics Photography 05: Post Production Colour

Basics Photography 05: Post Production Colour PDF

Author: Steve MacLeod

Publisher: AVA Publishing

Published: 2008-02-05

Total Pages: 179

ISBN-13: 2940373590

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Basics Photography- Post-Production Colour is richly illustrated with informative diagrams and inspirational images, making this book an invaluable guidebook for any photographer or aspiring photographic student.

Designing with Color

Designing with Color PDF

Author: Chris Dorosz

Publisher: Bloomsbury Publishing USA

Published: 2010-12-01

Total Pages: 318

ISBN-13: 1628921919

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This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.

The Fundamentals of Creative Design

The Fundamentals of Creative Design PDF

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2011-08-22

Total Pages: 196

ISBN-13: 294044725X

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The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

How Design Makes Us Think

How Design Makes Us Think PDF

Author: Sean Adams

Publisher: Chronicle Books

Published: 2021-03-30

Total Pages: 256

ISBN-13: 1648960286

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From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.

Image

Image PDF

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005

Total Pages: 0

ISBN-13: 9782884790659

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An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

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