Basic Typography

Basic Typography PDF

Author: James Craig

Publisher:

Published: 1990

Total Pages: 188

ISBN-13: 9780823004515

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For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.

Typography Essentials Revised and Updated

Typography Essentials Revised and Updated PDF

Author: Ina Saltz

Publisher: Rockport Publishers

Published: 2019-02-12

Total Pages: 208

ISBN-13: 1631596489

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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Typography for Lawyers

Typography for Lawyers PDF

Author: Matthew Butterick

Publisher:

Published: 2015

Total Pages: 0

ISBN-13: 9781598392623

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"Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author."--from Amazon.com website.

Basics Typography 02: Using Type

Basics Typography 02: Using Type PDF

Author: Michael Harkins

Publisher: A&C Black

Published: 2011-09-01

Total Pages: 186

ISBN-13: 2940411557

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Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

Typographic Design

Typographic Design PDF

Author: Rob Carter

Publisher: John Wiley & Sons

Published: 2012-01-04

Total Pages: 370

ISBN-13: 1118129660

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For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

Typography on the Web

Typography on the Web PDF

Author: Joseph T. Sinclair

Publisher: Academic Press

Published: 1999

Total Pages: 538

ISBN-13:

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Webmasters and graphics professionals involved with Web page design need wait no more for choices in what fonts they can use on the Web. With this practical book in hand, readers get the latest information and tips on how to incorporate advances in Web typography--including Bitstream's TrueDoc typesetting system and Cascading Style Sheets--to make Web pages even more exciting. The CD-ROM is loaded with freeware and shareware.

Basics Design 03: Typography

Basics Design 03: Typography PDF

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005-06

Total Pages: 187

ISBN-13: 2940373353

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Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

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