-PDF Download- Baby Boomers Guide To Leveraging Social Media And E Commerce In The Creator Economy EBOOK

Baby Boomer's Guide to Leveraging Social Media and E-Commerce in the Creator Economy

Author: Michael Berman

Publisher: Independently Published

Published: 2023-08-18

Total Pages: 0

ISBN-13:

Baby boomers who have retired but want to reinvent themselves and create revenue are finding new ways to stay active and engaged. Nearly one in five people who remain working past age 65 are self-employed Boomers are deciding they'd rather start a new business at an age when their parents are retired and their grandparents hus are past their life expectancy. They not only have to figure out how to make their money last, but they need to reinvent themselves in the second act of life. Follow these few tips to let go of the old economy mindset and transition to the new economy. Experts have been predicting a new economy for a few years now, and astute observers and analysts can already see that it is here. While several catalysts drive the acceleration, exponential technologies, the global debt bubble, changing demographics, and the recent pandemic are a select few. Even those that are most change-resistant amongst us agree that the world will look very different by the time this decade ends. However, many folks are still in denial, succumbing to denial-led obsolescence. Several paradoxical changes in the new economy conflict with old-school thinking and need diametrically opposite approaches. The foundations for the new economy are built on the paradox, which makes it hard for old economy folks to transition out - unfortunately, many will not make it. I encourage baby boomers to explore and engage with the gig/creator economy by promoting a product or service tailored to their needs and interests. Baby boomers aged 57-75 who are interested in reinventing themselves and re-entering the workforce through the gig/creator economy. This is an easy to understand guide to help you navigate the new world.

The Boomer's Ultimate Guide to Social Media Marketing

Author: Kalynn Amadio

Publisher: Maven House

Published: 2016-03-15

Total Pages: 193

ISBN-13: 1938548493

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Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

The Creator Economy

Author: Selena Harris

Publisher: Estalontech

Published: 2022-10-06

Total Pages: 55

ISBN-13:

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Social media is one of the best ways to earn income since almost everyone these days are using social media for networking and advertising. Becoming a content creator is a great way to use your skills and passions to make an income. All you need to do is make content that can have an audience and reach many people. You will find that you can earn more income than ever before from your home office or bedroom. You can wake up doing the thing you love the most everyday. Know Your Audience Before being able to make content, you need to establish an audience and make content for that audience. You also need to choose the right platform based on that audience as some generations prefer Snapchat and TikTok while others prefer YouTube. You will need to establish your audience and then determine how to make content for them. Knowing your audience is the most important step when it comes to content creation and it’s the first step to become an influencer. Did you know that social media can be your main income? Social media is a competitive market since many people are on the platforms making content and wanting to be content creators. However, you can still make a name for yourself by following the right guide and by having the right tools. You just need to invest in yourself and invest in your skills in order to be able to market them. Becoming a content creator on your own can prove to be impossible, that’s why you need to do some research and training before diving into the world of content creation. Not knowing the right tools and systems can make or break your experience as a content creator. Your relationship with your hobbies is also important. You need to find a niche before becoming a content creator. Decide what you are good at and what your passions are. Then, you can make content based on your hobbies and your experiences. Finding your niche can be hard though. That’s why we’ve created a detailed and informative guide that will give you guidance on how YOU CAN easily become a content creator and monetize off your skills and passions. I’m proud to introduce you... The Creator Economy

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author: Dave Kerpen

Publisher: McGraw Hill Professional

Published: 2011-06-07

Total Pages: 289

ISBN-13: 0071769501

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Best Life

Author:

Publisher:

Published: 2008-04

Total Pages: 140

ISBN-13:

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Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.

Engage!, Revised and Updated

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2011-02-25

Total Pages: 341

ISBN-13: 1118072790

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The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

The Secret

Author: Rhonda Byrne

Publisher: Simon and Schuster

Published: 2011-07-07

Total Pages: 224

ISBN-13: 0731815297

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The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

Influencer Marketing Strategy

Author: Gordon Glenister

Publisher: Kogan Page Publishers

Published: 2021-03-03

Total Pages: 305

ISBN-13: 1789667267

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SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

Principles of Management

Author: David S. Bright

Publisher:

Published: 2023-05-16

Total Pages: 0

ISBN-13: 9781998109166

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Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Own Your Niche

Author: Stephanie Chandler

Publisher:

Published: 2012-01-31

Total Pages: 230

ISBN-13: 9781935953289

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Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.