Baby Boomers, Age, and Beauty

Baby Boomers, Age, and Beauty PDF

Author: Naomi Woodspring

Publisher: Emerald Group Publishing

Published: 2018-10-01

Total Pages: 304

ISBN-13: 1787438244

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Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.

Baby boomers

Baby boomers PDF

Author: Woodspring, Naomi

Publisher: Policy Press

Published: 2016-02-29

Total Pages: 224

ISBN-13: 1447318803

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This ground-breaking study of the baby boomer generation, who are now entering old age, breaks new ground in ageing research. This post-war cohort has experienced a range of social, cultural, and medical changes in regard to their notions of body, from the introduction of the Pill and the decoupling of sex and procreation to the H-Bomb and Earthrise. Yet, paradoxically, ageing is also universal. This exciting book reflects the intersection of time, ageing, body and identity to give a more nuanced and enlightened understanding of the ageing process.

Aging in America

Aging in America PDF

Author: Lawrence R. Samuel

Publisher: University of Pennsylvania Press

Published: 2017-01-31

Total Pages: 208

ISBN-13: 0812293657

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Aging is a preoccupation shared by beauty bloggers, serious journalists, scientists, doctors, celebrities—arguably all of adult America, given the pervasiveness of the crusade against it in popular culture and the media. We take our youth-oriented culture as a given but, as Lawrence R. Samuel argues, this was not always the case. Old age was revered in early America, in part because it was so rare. Indeed, it was not until the 1960s, according to Samuel, that the story of aging in America became the one we are most familiar with today: aging is a disease that science will one day cure, and in the meantime, signs of aging should be prevented, masked, and treated as a source of shame. By tracing the story of aging in the United States over the course of the last half century, Samuel vividly demonstrates the ways in which getting older tangibly contradicts the prevailing social values and attitudes of our youth-obsessed culture. As a result, tens of millions of adults approaching their sixties and seventies in this decade do not know how to age, as they were never prepared to do so. Despite recent trends that suggest a more positive outlook, getting old is still viewed in terms of physical and cognitive decline, resulting in discrimination in the workplace and marginalization in social life. Samuels concludes Aging in America by exhorting his fellow baby boomers to use their economic clout and sheer numbers to change the narrative of aging in America.

Marketing to Leading-edge Baby Boomers

Marketing to Leading-edge Baby Boomers PDF

Author: Brent Green

Publisher: Paramount Market Publishing

Published: 2006

Total Pages: 356

ISBN-13: 9780976697350

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By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Face It

Face It PDF

Author: Vivian Diller, Ph.D.

Publisher: Hay House, Inc

Published: 2010-02-15

Total Pages: 224

ISBN-13: 9781401927813

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Let’s face it: everyone’s getting older. But millions of women, raised to believe that success and happiness are based on their intelligence and accomplishments, face an unexpected challenge: the physical realities of aging. If looks are not supposed to matter, why do so many women panic as their appearance changes? Their dilemma stems from two opposing societal views of beauty which lead to two different approaches to aging. Should women simply grow old naturally since their looks don’t define them, or should they fight the signs of aging since beauty and youth are their currency and power? This Beauty Paradox leaves many women feeling stuck. Face It, by Vivian Diller, Ph.D., is a psychological guide to help women deal with the emotions brought on by their changing appearances. As a model turned psychotherapist, Diller has had the opportunity to examine the world of beauty from two very different vantage points. This unique perspective helped her develop a six-step program that begins with recognizing "uh-oh" moments that reveal the reality of changing looks, and goes on to identify the masks used to cover deeper issues and define the role beauty plays in a woman’s life, and ends with bidding adieu to old definitions of beauty, so women can enjoy their appearance—at any age!

The Baby Boomers' Guide to Living Forever

The Baby Boomers' Guide to Living Forever PDF

Author: Terry Grossman

Publisher:

Published: 2000

Total Pages: 0

ISBN-13: 9780967271200

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Dr. Grossman sets forth his "Ten Pillars of Health" program, including detoxification, natural hormone therapy, and other health "investments" that he maintains can contribute to the extension of life.

Baby Boomer Toys and Collectibles

Baby Boomer Toys and Collectibles PDF

Author: Carol Turpen

Publisher: Schiffer Book for Collectors

Published: 1998-06

Total Pages: 0

ISBN-13: 9780764305337

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Photographs and brief descriptions profile popular toys and collectibles from the 1950s and 1960s, with information on current prices for each item.

Eternal Youths

Eternal Youths PDF

Author: James Harkin

Publisher: Demos

Published: 2004

Total Pages: 114

ISBN-13: 1841801291

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The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This report takes on the challenge of exploring the hopes and fears of a group of people who may help to reshape the meaning of 'old age'. By talking directly to them in depth, we have tested assumptions about how age, sex, marital status and ethnicity impact on the values of British baby boomers. We have also investigated their attitudes to dying, which if they have their way is likely to become the ultimate consumer service. Some firms are already waking up to the fact that, while youth culture might be 'cool', it is far cooler to profit from the well-heeled baby boomers. But as the baby boomers continue to march towards old age, the financial clout they wield will be less important than the new ways in which they will want to spend their money. The combination of wealth, health and longer life gives them a new phase of life. Baby boomers want to 'have their time again', by chasing personal fulfilment free from the pressures of overwork and childrearing. From middle-aged men and women on motorbikes to new beauty products and treatments and music retailing, the dominance of baby boomers can only grow. This project was produced in partnership with Centrica, the principal funder, and the Saga group.

The Pinch

The Pinch PDF

Author: David Willetts

Publisher: Atlantic Books

Published: 2011-05-01

Total Pages: 150

ISBN-13: 0857891421

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The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.