Bud Hastin's Avon Collector's Encyclopedia

Bud Hastin's Avon Collector's Encyclopedia PDF

Author: Bud Hastin

Publisher:

Published: 2007-10

Total Pages: 0

ISBN-13: 9781574325652

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This book showcases Avon and California Perfume Company products produced from 1886 to 2007. For the first time since the book was produced in 1969, Hastin's ever-popular Avon reference includes hundreds of new color photographs! The addition of color to a large portion of this book will delight dedicated fans of the encyclopedia. Preserving the same format as the last editions, the book still includes over 200 categories: men's and women's sets; bottles; perfumes; colognes; jars; soaps; plates; samples and demonstrator kits; Albee figurines; Avon representative awards; men's, women's, and children's decanters; and more. Dates, pertinent facts about colors and variations, and current market values are included. You will love the new look of Bud Hastin's Avon Collector's Encyclopedia! 2008 values.

Avon Collectors Encyclopedia and California Perfume Company

Avon Collectors Encyclopedia and California Perfume Company PDF

Author: Bud Hastin

Publisher:

Published: 2000-09

Total Pages: 0

ISBN-13: 9781574322095

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In this completely revised 16th edition, Hastin features over 200 categories of Avon collectibles: bottles, tins, jars, soaps, plates, catalogs, and Avon representative awards. The informative text includes what's hot and what's not in Avon collecting, the history of the California Perfume Co., and information on where to buy and sell these popular collectibles. Photos.

New Perfume Handbook

New Perfume Handbook PDF

Author: N. Groom

Publisher: Springer Science & Business Media

Published: 1997-06-30

Total Pages: 460

ISBN-13: 9780751404036

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The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

Mermaids

Mermaids PDF

Author: Patty Dann

Publisher: Open Road Media

Published: 2022-11-15

Total Pages: 143

ISBN-13: 1504079655

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A teenager follows along as her mother moves from town to town—and man to man—in this coming-of-age novel: “Both hilarious and tragic . . . a radiant debut.” —The New York Times Book Review The inspiration for the cult-classic film starring Winona Ryder, Christina Ricci, and Cher, this novel is narrated by Charlotte Flax, a fourteen-year-old helplessly dragged by her mother from place to place, brief affair to brief affair. When they settle into a quiet New England town in 1963, the teenager yearns to stay put for once. With a convent just steps away from their home, this could be Charlotte’s chance to fulfill her dream of becoming a martyred Catholic saint—despite the fact that she’s Jewish. At the same time, the young caretaker at the convent is inspiring some unsaintly thoughts . . . “Patty Dann gives us a magnificent voice in the young Charlotte . . . Compelling and tender, touching and alive in her search to find some order in the chaos of her life.” —The New York Times Book Review “This is a really funny book about people trying to find something to hang onto in a world that keeps shifting under their feet. Patty Dann guides us through the guerilla war between mother and daughter, through the minefields that lie between being a child and being an adult, in a voice not like any we’ve heard before.” —John Sayles, director and novelist “Moments of pure gold . . . An energetic talent.” —Kirkus Reviews “Both of [the sisters’] characters are sharply etched and recognizable.” —Publishers Weekly “Poignant . . . a quirky charm.” —Booklist

Brand Relevance

Brand Relevance PDF

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Entrepreneurial Marketing

Entrepreneurial Marketing PDF

Author: Robert D. Hisrich

Publisher: Edward Elgar Publishing

Published: 2018-10-26

Total Pages:

ISBN-13: 178811132X

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One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

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