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Authority Marketing

Author: Adam Witty

Publisher: Forbesbooks

Published: 2018-05-03

Total Pages: 160

ISBN-13: 9781946633132

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Authority and Markets

Author: Roger Tooze

Publisher: Palgrave Macmillan

Published: 2002-10-11

Total Pages: 296

ISBN-13: 9780333987209

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Susan Strange was one of the pioneers of the modern study of international political economy and had a major impact on the way we now understand the global political economy. Always thoughtful and accessible, often contentious, sometimes highly provocative, for over 30 years she asked the key question of political economy: who benefits? This book brings together from a wide range of sources her most significant attempts to answer this question. It represents both an overview of Strange's thought and an important substantive analysis of international political economy.

Power and Market

Author: Murray Newton Rothbard

Publisher: Kansas City [Kan.] : Sheed Andrews and McMeel

Published: 1977

Total Pages: 330

ISBN-13:

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Authority and Markets

Author: Roger Tooze

Publisher: Palgrave Macmillan

Published: 2002-10-11

Total Pages: 296

ISBN-13: 9780333987216

DOWNLOAD EBOOK →

Susan Strange was one of the pioneers of the modern study of international political economy and had a major impact on the way we now understand the global political economy. Always thoughtful and accessible, often contentious, sometimes highly provocative, for over thirty years she asked the key question of political economy; who benefits? This book brings together from a wide range of sources her most significant attempts to answer this question. It represents both an overview of Strange's thought and an important substantive analysis of international political economy.

Mind Over Markets

Author: James F. Dalton

Publisher: Wiley

Published: 2013-07-01

Total Pages: 368

ISBN-13: 9781118531730

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A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and measures the strength of buyers and sellers. Unlike more conventional forms of technical analysis, Market Profile is an all-encompassing approach, and Mind Over Markets, Updated Edition provides traders with a solid understanding of it. Since the first edition of Mind Over Markets—considered the best book on applying Market Profile analysis to trading—was published over a decade ago, much has changed in the worlds of finance and investing. That's why James Dalton, a pioneer in the popularization of Market Profile, has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, Mind Over Markets, Updated Edition clearly puts this unique method of interpreting market behavior and identifying trading/investment opportunities in perspective. Includes new chapters on Market Profile-based trading strategies, using Market Profile in connection with other market indicators, and much more Explains how the Market Profile approach has evolved over the past twenty-five years and how it is used by contemporary traders Written by a leading educator and authority on the Market Profile One of the key elements that has long separated successful traders from the rest is their intuitive understanding that time regulates all financial opportunities. The ability to record price information according to time has unleashed huge amounts of useful market information. Mind Over Markets, Updated Edition will show you how to profitably put this information to work for you.

Governing Through Markets

Author: Benjamin William Cashore

Publisher: Yale University Press

Published: 2004-01-01

Total Pages: 345

ISBN-13: 0300133111

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In this important book, Lawrence Sager, a leading constitutional theorist, offers a lucid understanding and compelling defence of American constitutional practice. Sager treats judges as active partners in the enterprise of securing the fundamentals of political justice, and sees the process of constitutional adjudication as a promising and distinctly democratic addition to that enterprise. But his embrace of the constitutional judiciary is not unqualified. Judges in Sager's view should and do stop short of enforcing the whole of the Constitution; and the Supreme Court should welcome rather than condemn the efforts of Congress to pick up the slack. Among the surprising fruit of this justice-seeking account of American constitutional practice are a persuasive case for the constitutional right to secure a materially decent life and sympathy for the obduracy of the Constitution to amendment. No book can end debate in this conceptually tumultuous area; but Justice in Plainclothes is likely to help shape the ongoing debate for years to come.

Sell with Authority

Author: Drew McLellan

Publisher: Bookpress Publishing

Published: 2020-03

Total Pages: 0

ISBN-13: 9781947305076

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If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

Market and Competition Authorities

Author: Annetje Ottow

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 305

ISBN-13: 0198733046

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The rules regulating behaviour of market and competition authorities are equally important for the work of these authorities as regulation itself. This book discusses the behavioural elements involved when applying regulation, and evaluates the success and failures of the processes used against fundamental agency principles.

Darkness by Design

Author: Walter Mattli

Publisher: Princeton University Press

Published: 2021-06-08

Total Pages: 264

ISBN-13: 069121686X

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"Capital markets have undergone a dramatic transformation in the past two decades. Algorithmic high-speed supercomputing has replaced traditional floor trading and human market makers, while centralized exchanges that once ensured fairness and transparency have fragmented into a dizzying array of competing exchanges and trading platforms. Darkness by Design exposes the unseen perils of market fragmentation and 'dark' markets, some of which are deliberately designed to enable the transfer of wealth from the weak to the powerful. Walter Mattli traces the fall of the traditional exchange model of the NYSE, the world's leading stock market in the twentieth century, showing how it has come to be supplanted by fragmented markets whose governance is frequently set up to allow unscrupulous operators to exploit conflicts of interest at the expense of an unsuspecting public. Market makers have few obligations, market surveillance is neglected or impossible, enforcement is ineffective, and new technologies are not necessarily used to improve oversight but to offer lucrative preferential market access to select clients in ways that are often hidden. Mattli argues that power politics is central in today's fragmented markets. He sheds critical light on how the redistribution of power and influence has created new winners and losers in capital markets and lays the groundwork for sensible reforms to combat shady trading schemes and reclaim these markets for the long-term benefit of everyone. Essential reading for anyone with money in the stock market, Darkness by Design challenges the conventional view of markets and reveals the troubling implications of unchecked market power for the health of the global economy and society as a whole"--

States and Markets

Author: Susan Strange

Publisher: A&C Black

Published: 1998-04-30

Total Pages: 284

ISBN-13: 9780826473899

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An Introduction to International Political Economy Susan Strange, formerly University of Warwick. Professor Strange was well known for her unorthodox and stimulating views on the international political economy. Here she provides the student and scholar with a new model synthesising politics and economics by means of a four-faceted structural analysis of the effects of any kind of political authority (including states) on markets, and, conversely, of market forces on states. This refreshingly new framework of analysis is an ideal introductory text.