ISP Marketing Survival Guide

ISP Marketing Survival Guide PDF

Author: Christopher M. Knight

Publisher: Wiley

Published: 2000-02-04

Total Pages: 0

ISBN-13: 9780471376798

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The key marketing strategies everyone must know to compete in the worldwide ISP business New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business. This book shows you how to: * Raise your ISP's market value * Determine what makes your ISP unique * Increase the number of new subscribers * Develop a great marketing campaign * Reach and find your target audience * Attract, retain, and train the best customer service staff * Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.

The Small Business Owner's Guide

The Small Business Owner's Guide PDF

Author: Rich A. Lang

Publisher:

Published: 2013-10-31

Total Pages: 256

ISBN-13: 9781544136110

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Marketing a small business can be difficult. This book has 122 steps to building a solid marketing plan for a successful small business. Learn what techniques successful businesses are doing that you aren't.

Simple Marketing Strategies for Building a Waiting List of Hot Prospects

Simple Marketing Strategies for Building a Waiting List of Hot Prospects PDF

Author: Nigel Johnson

Publisher:

Published: 2012-08-03

Total Pages: 146

ISBN-13: 9781478363873

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Simple Marketing Strategies For Building a waiting List of Hot Prospects: How To Avoid up to 8 Years Worth of Business Frustration, at least $80,000 of Unnecessary Expenses, and over 80% of the Causes of Small Business Failure is the blueprint for being able to effectively market your small business. Discover more than 50 powerful marketing strategies that can catapult your small business to the next level, and transform your results immediately! Discover the hidden insider secrets that allow the owners of successful small businesses to live the lives of their dreams! This book allows you to ethically steal their most closely guarded secrets which have prevented most entrepreneurs from reaching success.More importantly, this book gives the average business owner a fighting chance to survive and thrive in any economy, providing an opportunity to see how the most successful businesses are able to consistently generate huge paydays. The marketing strategies in this book will give you everything you need to stand out from any competitors using quick, simple, easy, inexpensive methods of advertising your promotions and sales.Learn what is the most essential secret for business success - building an ever-growing list of hungry buyers waiting for your products. Using these real world strategies, you'll be able to position your business for success for many years to come. Also, you will gain access to insider business and marketing secrets, tips, strategies and much more.

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard PDF

Author: Tom C. Egelhoff

Publisher: John Wiley & Sons

Published: 2008-08-29

Total Pages: 273

ISBN-13: 0470295422

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Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.

Leadership Matters--

Leadership Matters-- PDF

Author: Mike Myatt

Publisher: Mike Myatt

Published: 2007-11

Total Pages: 210

ISBN-13: 1432717731

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Myatt, a top CEO coach, has filled the pages of this book with a definitive road map which incorporates everything that it takes to become a great CEO.

Money-tree Marketing

Money-tree Marketing PDF

Author: Patrick Bishop

Publisher: Amacom Books

Published: 2001

Total Pages: 270

ISBN-13: 9780814470558

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"Money-Tree Marketing is filled with real-life stories that illustrate how to use these and many other techniques - and explains how even the smallest budget can generate big returns."--BOOK JACKET.