Aspects of Sales Promotion
Author: United States. Small Business Administration
Publisher:
Published: 1966
Total Pages: 88
ISBN-13:
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author: Terence Shimp
Publisher: Cengage Learning
Published: 2006-01-20
Total Pages: 656
ISBN-13: 9780324321432
DOWNLOAD EBOOK →ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Sales Promotion
Author: David Horchover
Publisher: Capstone
Published: 2002-04-03
Total Pages: 0
ISBN-13: 9781841121963
DOWNLOAD EBOOK →Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Successful Sales Promotion
Author: A. Toop, R. Elliott, P. Choudhury
Publisher: Orient Blackswan
Published: 1991
Total Pages: 172
ISBN-13: 9788125007821
DOWNLOAD EBOOK →Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Introducing Marketing
Author: John Burnett
Publisher: State University of New York Oer Services
Published: 2018-07-11
Total Pages: 294
ISBN-13: 9781641760119
DOWNLOAD EBOOK →"Integrated Marketing" boxes illustrate how companies apply principles.
Sales Promotion Management
Author: Don E. Schultz
Publisher: N T C Business Books
Published: 1982
Total Pages: 520
ISBN-13:
DOWNLOAD EBOOK →Includes index
Financial Aspects of Marketing
Author: Keith Ward
Publisher: Routledge
Published: 2013-07-04
Total Pages: 447
ISBN-13: 113538570X
DOWNLOAD EBOOK →First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
Advertising and Sales Promotion Strategy
Author: Gerard J. Tellis
Publisher: Prentice Hall
Published: 1997
Total Pages: 528
ISBN-13:
DOWNLOAD EBOOK →Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Sales Promotion
Author: Tony Yeshin
Publisher: Cengage Learning
Published: 2006
Total Pages: 0
ISBN-13: 9781844801619
DOWNLOAD EBOOK →Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Published: 2023-05-19
Total Pages: 0
ISBN-13: 9781998109319
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