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Author: Stanislav Ivanov
Publisher: Emerald Group Publishing
Published: 2019-10-14
Total Pages: 361
ISBN-13: 1787566897
DOWNLOAD EBOOK →Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
Author: Nagaraj, Samala
Publisher: IGI Global
Published: 2021-02-12
Total Pages: 334
ISBN-13: 1799839206
DOWNLOAD EBOOK →Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author: Babu George
Publisher: Springer Nature
Published: 2019-10-04
Total Pages: 306
ISBN-13: 3030082776
DOWNLOAD EBOOK →The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
Author: Jasmin Armbruster
Publisher: GRIN Verlag
Published: 2019-10-09
Total Pages: 28
ISBN-13: 3346033457
DOWNLOAD EBOOK →Seminar paper from the year 2018 in the subject Tourism - Miscellaneous, grade: 1,3, University of Applied Sciences Kempten, language: English, abstract: Tourismus ist ein wichtiger Wirtschaftszweig und beschäftigt Millionen von Menschen weltweit. Die Zahl der Reisenden steigt kontinuierlich an und es ist kein Ende in Sicht. Diese Entwicklung beeinflusst zunehmend die Hotellerie, denn es entwickelt sich ein starker Wettbewerb zwischen kleinen und mittelständigen Hotels. Die Aufgabe der Hotels ist es also, möglichst rentable Kundenbeziehungen aufzubauen, um weiterhin am Markt präsent zu sein. In der Vergangenheit reichte es aus, die Kunden zufrieden zu stellen, doch dies ist heutzutage längst nicht genug. Die Hotels müssen einen hervorragenden Service anbieten, um die Kundenwünsche zu übertreffen und sich dadurch einen Vorteil gegenüber der Konkurrenz zu verschaffen. Durch die technologischen Entwicklungen im Bereich Künstliche Intelligenz, gibt es immer mehr Möglichkeiten, die hierfür genutzt werden können. Der Einsatz von Maschine Learning, Natural Language Processing und Robotern bietet Hotelmanagern die nötigen Voraussetzungen. Der Dienstleistungssektor ist jedoch stark von Menschen geprägt und somit stellt sich die Frage, inwiefern Künstliche Intelligenz die Kundenzufriedenheit und das Erlebnis im Hotel verbessern kann. Diese Hausarbeit widmet sich der beschriebenen Problematik und versucht durch eine Literaturrecherche die Thematik zu erforschen.
Author: Garg, Vikas
Publisher: IGI Global
Published: 2021-11-19
Total Pages: 351
ISBN-13: 1799884996
DOWNLOAD EBOOK →There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.
Author: Vinod Kumar Shukla
Publisher: CRC Press
Published: 2024-07-05
Total Pages: 328
ISBN-13: 1000935280
DOWNLOAD EBOOK →This informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services. A resource written specifically for tourism service industry professionals, it provides a focused approach to introducing Industry 4.0-related technologies. It explains how artificial intelligence can support a company’s strategy to revolutionize the business by using smart technology most effectively. The chapters explore artificial intelligence, Internet of Things, big data, blockchain, and automation and robotics in the hospitality industry.
Author: Chkoniya, Valentina
Publisher: IGI Global
Published: 2021-06-25
Total Pages: 653
ISBN-13: 1799869865
DOWNLOAD EBOOK →The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Author: Xiao-Zhi Gao
Publisher: Springer Nature
Published: 2021-05-10
Total Pages: 922
ISBN-13: 9813346043
DOWNLOAD EBOOK →This book presents best selected papers presented at the First Global Conference on Artificial Intelligence and Applications (GCAIA 2020), organized by the University of Engineering & Management, Jaipur, India, during 8–10 September 2020. The proceeding will be targeting the current research works in the domain of intelligent systems and artificial intelligence.
Author: Waluyo, Agustinus Borgy
Publisher: IGI Global
Published: 2022-03-11
Total Pages: 289
ISBN-13: 1799869067
DOWNLOAD EBOOK →Mobile computing and wireless technology have grown at a phenomenal rate in recent years, and so has artificial intelligence. The most advanced software applications that the world ever witnessed can be realized through a combined aspect of these disciplines, capable of delivering high level support to various industry sectors and to people’s quality of life in general. Currently, many countries are facing challenges from the COVID-19 pandemic. One of the most impacted industries by the pandemic is that of tourism and hospitality. It is time to explore and leverage the power of mobile and wireless intelligence to assist with the recovery of the tourism and hospitality sector during and after the pandemic, which constitutes a need for relevant research in the field. Mobile Computing and Technology Applications in Tourism and Hospitality presents the latest research and development in mobile and intelligent computing with a focus on tourism and hospitality sectors. The chapters discuss the role of research on innovative technologies and applications for resilience to return the tourism and hospitality industry back to its normal state. This includes research on topics such as sensor-based technology, smart tourism, virtual and augmented reality, mobile travel applications, and more. This book is ideal for managers, executives, museum and cultural heritage specialists, app developers, IT consultants, tourism and hospitality professionals, researchers, academicians, and students.
Author: Wolfgang Wörndl
Publisher: Springer Nature
Published: 2021-01-11
Total Pages: 587
ISBN-13: 303065785X
DOWNLOAD EBOOK →This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
