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Articulating Design Thinking

Author: Paul Rodgers

Publisher: Libri Publishing

Published: 2012

Total Pages: 246

ISBN-13: 9781907471513

Articulating Design Thinking contains a collection of thought-provoking papers from researchers based in eight different countries around the world Sweden, Italy, Denmark, Israel, UK, USA, Australia and Turkey that all deal with articulations of design thinking from a variety of disciplinary perspectives. These include: architecture, inclusive design, industrial design and interaction design. The phrase design thinking has become cemented in our everyday lexicon. Design thinking now routinely extends, so it is claimed, to contemporary forms of design, engineering, business and management practice. Often viewed as a particular style of creative thinking-in-action design thinking, we are told, can transform the way we develop products, services, processes and even strategy. A lot of work has been published in recent years on the subject of design thinking and how designers think and act. A frequently held consensus across this work is the notion that design thinking has a number of common features that are typified and manifested in strong commitment and personal motivation of the individual. It is widely suggested that designers possess the courage to take risks, they are prepared to fail and that they are motivated and committed to work hard. Designers, during their design thinking activities, regularly (re)define and/or frame problems; they adopt holistic thinking and they sketch, visualise and model possible ideas throughout their design processes. This book examines the many facets of design thinking across a range of different design domains through comparing and contrasting the processes, methods and approaches contained within this thought-provoking collection of papers.

Articulating Design Decisions

Author: Tom Greever

Publisher: "O'Reilly Media, Inc."

Published: 2015-09-25

Total Pages: 277

ISBN-13: 1491921536

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Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

Summary of Tom Greever's Articulating Design Decisions

Author: Everest Media,

Publisher: Everest Media LLC

Published: 2022-06-13T22:59:00Z

Total Pages: 57

ISBN-13:

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Please note: This is a companion version & not the original book. Sample Book Insights: #1 Designers have been relegated to the business of making pretty pictures, but now that UX is everywhere, we are thrust into the limelight of product development with our own ideas forming a critical part of the puzzle. #2 I began my career in UX by interviewing for jobs as a marketing manager. I enjoyed interviewing others about their work, and I loved to talk about design. I was confident that I knew a lot about design. #3 I had to figure out how to communicate to my clients what my designs did. I had to answer their questions in a way that made sense to them, not me. I had to express the rationale behind a design using words that would appeal to them and meet their needs. #4 The term user experience designer is a new one that has evolved in meaning over the past decade. It is all design, and no one knows what they are talking about. The point is that we are all constantly adjusting to the changing attitudes and approaches to creating great stuff.

Service Design for Business

Author: Ben Reason

Publisher: John Wiley & Sons

Published: 2015-12-14

Total Pages: 214

ISBN-13: 1118988922

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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Innovation by Design

Author: Thomas Lockwood

Publisher: Red Wheel/Weiser

Published: 2017-11-20

Total Pages: 224

ISBN-13: 1632658909

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Why are some organizations more innovative than others? How can we tap into, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. But they also report struggling with how to engage their cultures to implement the changes necessary to maximize their innovative targets. In Innovation by Design, authors Thomas Lockwood and Edgar Papke share the results of their study of some of the world’s most innovative organizations, including: The 10 attributes leaders can use to create and develop effective cultures of innovation. How to use design thinking as a powerful method to drive employee creativity and innovation. How to leverage the natural influence of the collective imagination to produce the “pull effect” of creativity and risk taking. How leaders can take the “Fifth Step of Design” and create their ideal culture. Innovation by Design offers a powerful set of insights and practical solutions to the most important challenge for today’s businesses—the need for relevant innovation.

Design Thinking

Author: Thomas Lockwood

Publisher: Simon and Schuster

Published: 2010-02-16

Total Pages: 304

ISBN-13: 1581157347

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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Analysing Design Thinking: Studies of Cross-Cultural Co-Creation

Author: Bo T. Christensen

Publisher: CRC Press

Published: 2017-08-03

Total Pages: 586

ISBN-13: 1351802836

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The scientific analysis of design thinking continues to burgeon and is of considerable interest to academic scholars and design practitioners across many disciplines. This research tradition has generated a growing corpus of studies concerning how designers think during the creation of innovative products, although less focus has been given to analysing how designers think when creating less tangible deliverables such as concepts and user-insights. Analysing Design Thinking: Studies of Cross-Cultural Co-Creation brings together 28 contributions from internationally-leading academics with a shared interest in design thinking who take a close look at professional designers working on a project that not only involves soft deliverables, but where a central role is played by co-creation across multiple, culturally diverse stakeholders. This collection of detailed, multi-method analyses gives a unique insight into how a Scandinavian design team tackled a specific design task within the automotive industry over a four-month design process. All papers draw upon a common, video-based dataset and report analyses that link together a diversity of academic disciplines including psychology, anthropology, linguistics, philosophy, architecture, management, engineering and design studies. The dataset affords multiple entry points into the analysis of design thinking, with the selected papers demonstrating the application of a wide range of analytic techniques that generate distinct yet complementary insights. Collectively these papers provide a coherent framework for analysing and interpreting design thinking ‘in vivo’ through video-based field studies.

101 Design Methods

Author: Vijay Kumar

Publisher: John Wiley & Sons

Published: 2012-10-11

Total Pages: 336

ISBN-13: 1118330242

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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

This Is Service Design Doing

Author: Marc Stickdorn

Publisher: "O'Reilly Media, Inc."

Published: 2018-01-02

Total Pages: 1341

ISBN-13: 1491927135

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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Design for How People Think

Author: John Whalen Ph.D.

Publisher: O'Reilly Media

Published: 2019-04-05

Total Pages: 239

ISBN-13: 1491985429

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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences