Outrageous Advertising That's Outrageously Successful

Outrageous Advertising That's Outrageously Successful PDF

Author: Bill Glazer

Publisher: Morgan James Publishing

Published: 2009-05-01

Total Pages: 269

ISBN-13: 0982379390

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The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!

Grit

Grit PDF

Author: Angela Duckworth

Publisher: Simon and Schuster

Published: 2016-05-03

Total Pages: 350

ISBN-13: 1501111124

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In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

The Ideal Team Player

The Ideal Team Player PDF

Author: Patrick M. Lencioni

Publisher: John Wiley & Sons

Published: 2016-04-25

Total Pages: 194

ISBN-13: 1119209617

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In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

How to Succeed in 12 Months

How to Succeed in 12 Months PDF

Author: Serena Star-Leonard

Publisher: John Wiley & Sons

Published: 2014-04-24

Total Pages: 162

ISBN-13: 0730308685

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Step into the more fabulous version of your life Think about where you are in life right at this moment. How does it compare with your dreams? You may have let go of a few life goals over the years, as "real life" took over and made grand gestures seem like impractical fantasies. But no matter where you are on your life's journey, it's not too late to reclaim your dreams and achieve the life you've always wanted! It's absolutely possible to design your own lifestyle instead of just allowing circumstance to dictate your daily routine. How to Succeed in 12 Months: Creating a Life You Loveis your ultimate guide to turning your dreams into reality. Author Serena Star-Leonard is living the dream herself, having practiced what she preaches. In the book, she shares the secrets behind figuring out the steps that will get you the life you've always wanted, and taking those steps in leaps and bounds. It's not a get-rich-quick scheme, but a one-year plan to stepping out of your rut and into your most fulfilling life. Star-Leonard provides a roadmap to: Breaking your dreams into small, actionable steps Eliminating excuses and gaining confidence Prioritizing your goals for better planning Designing your lifestyle around your interests Whether you've been looking for a way to work closer to your dreams, or are just looking for a way out of the rat race, Star-Leonard is your guide to make big things happen. How to Succeed in 12 Months: Creating a Life You Love is the key that opens the door to a more fabulous version of your life.

Think, Plan, and Succeed B.I.G. (By Involving God): Simple Ways to Achieve Uncommon Success in Life

Think, Plan, and Succeed B.I.G. (By Involving God): Simple Ways to Achieve Uncommon Success in Life PDF

Author: Julian Thomas

Publisher: Christian Faith Publishing, Inc.

Published: 2016-06-08

Total Pages: 145

ISBN-13: 1681974932

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Discover Simple Ways to Achieve Uncommon Success in Life! Our Creator wired every one of us with unique gifts and unrealized ability. Whether we recognize it or not, we all have something incredibly valuable to offer, a service to provide, an idea to develop and we owe it to ourselves and to others to expand our reach and share our gifts with the world. If you've ever wrestled with failure, small thinking, and procrastination or simply haven't developed a good strategy to achieve your goals and dreams, this book will show you how. Use this book as a guide to help activate your faith through the timeless wisdom that is shared. It will help you engineer a better way to live, enable you to succeed in your endeavors, and live with more purpose, clarity, precision, and effectiveness. Regardless of your present age, social status, or condition, if you think, plan, and involve God in your endeavors it will put you on the path to achieve uncommon success throughout your lifetime!

The New Prophets of Capital

The New Prophets of Capital PDF

Author: Nicole Aschoff

Publisher: Verso Books

Published: 2015-04-06

Total Pages: 136

ISBN-13: 1781688125

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As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking. Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; Oprah Winfrey urging us to find solutions to poverty and alienation within ourselves; and Bill and Melinda Gates offering the generosity of the 1 percent as the answer to a persistent, systemic inequality. The new prophets of capital buttress an exploitative system, even as the cracks grow more visible.

The Comedy Bible

The Comedy Bible PDF

Author: Judy Carter

Publisher: Simon and Schuster

Published:

Total Pages: 369

ISBN-13: 0743201248

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The guru to aspiring comedic writers and stand-up comics offers the scoop on being--and writing--funny: inside tips on how to turn humor from your life into a career.

PASS: Prepare, Assist, Survive, and Succeed

PASS: Prepare, Assist, Survive, and Succeed PDF

Author: Barbara Bole Williams

Publisher: Routledge

Published: 2016-01-22

Total Pages: 269

ISBN-13: 1317436474

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Barbara Bole Williams and Rosemary Mennuti are back with a thorough update to their essential guide to preparing for and achieving the best score possible on the Praxis Exam in School Psychology. Pulling from their years of experience and hands-on involvement in the continued revision of the exam, and presented using their PASS model (Prepare, Assist, Survive, Succeed), these two veteran school psychologists have revised this easy-to-use resource to reflect the most recent exam content, professional standards, as well as the most current practical knowledge for school psychologists. Also included are student test reflections and information on how to obtain and maintain your NCSP credential