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Applications of Data Mining to Electronic Commerce

Author: Ronny Kohavi

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 153

ISBN-13: 1461516277

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

Applications of Data Mining in E-business and Finance

Author: Carlos A. Mota Soares

Publisher: IOS Press

Published: 2008

Total Pages: 156

ISBN-13: 1586038907

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Contains extended versions of a selection of papers presented at the workshop Data mining for business, held in 2007 together with the 11th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Nanjing China--Preface.

Applications of Data Mining in E-Business and Finance

Author: C. Soares

Publisher: IOS Press

Published: 2008-08-07

Total Pages: 156

ISBN-13: 1607503549

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The application of Data Mining (DM) technologies has shown an explosive growth in an increasing number of different areas of business, government and science. Two of the most important business areas are finance, in particular in banks and insurance companies, and e-business, such as web portals, e-commerce and ad management services. In spite of the close relationship between research and practice in Data Mining, it is not easy to find information on some of the most important issues involved in real world application of DM technology, from business and data understanding to evaluation and deployment. Papers often describe research that was developed without taking into account constraints imposed by the motivating application. When these issues are taken into account, they are frequently not discussed in detail because the paper must focus on the method. Therefore knowledge that could be useful for those who would like to apply the same approach on a related problem is not shared. The papers in this book address some of these issues. This book is of interest not only to Data Mining researchers and practitioners, but also to students who wish to have an idea of the practical issues involved in Data Mining.

Advances in Data Mining

Author: Petra Perner

Publisher: Springer

Published: 2003-08-02

Total Pages: 115

ISBN-13: 3540461310

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This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and knowledge management. The objective is to report on current results and at the same time to give a review on the present activities in this field in Germany. An effort has been made to include the latest scientific results, as well as lead the reader to the various fields of activity and the problems related to them. Knowledge discovery on the basis of web data is a wide and fast growing area. E commerce is the principal theme of motivation in this field, as companies invest large sums in the electronic market, in order to maximize their profits and minimize their risks. Other applications are telelearning, teleteaching, service support, and citizen information systems. Concerning these applications, there is a great need to understand and support the user by means of recommendation systems, adaptive information systems, as well as by personalization. In this respect Giudici and Blanc present in their paper procedures for the generation of associative models from the tracking behavior of the user. Perner and Fiss present in their paper a strategy for intelligent e marketing with web mining and personalization. Methods and procedures for the generation of associative rules are presented in the paper by Hipp, Güntzer, and Nakhaeidizadeh.

E-Commerce Big Data Mining and Analytics

Author: Jie Cao

Publisher: Springer Nature

Published: 2023

Total Pages: 217

ISBN-13: 9819935881

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This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.

Web Data Mining and Applications in Business Intelligence and Counter-Terrorism

Author: Bhavani Thuraisingham

Publisher: CRC Press

Published: 2003-06-26

Total Pages: 542

ISBN-13: 0203499514

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The explosion of Web-based data has created a demand among executives and technologists for methods to identify, gather, analyze, and utilize data that may be of value to corporations and organizations. The emergence of data mining, and the larger field of Web mining, has businesses lost within a confusing maze of mechanisms and strategies for obta

Advances in Data Mining

Author: Petra Perner

Publisher: Springer

Published: 2002-08-21

Total Pages: 112

ISBN-13: 9783540441168

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Data Mining for Business Applications

Author: Longbing Cao

Publisher: Springer Science & Business Media

Published: 2008-10-03

Total Pages: 310

ISBN-13: 0387794204

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Data Mining for Business Applications presents the state-of-the-art research and development outcomes on methodologies, techniques, approaches and successful applications in the area. The contributions mark a paradigm shift from “data-centered pattern mining” to “domain driven actionable knowledge discovery” for next-generation KDD research and applications. The contents identify how KDD techniques can better contribute to critical domain problems in theory and practice, and strengthen business intelligence in complex enterprise applications. The volume also explores challenges and directions for future research and development in the dialogue between academia and business.

Improving E-Commerce Web Applications Through Business Intelligence Techniques

Author: Sreedhar, G.

Publisher: IGI Global

Published: 2018-02-02

Total Pages: 363

ISBN-13: 1522536477

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As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

Applications of Data Mining in E-business and Finance

Author:

Publisher:

Published: 2008

Total Pages: 0

ISBN-13: 9786000006570

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In spite of the close relationship between research and practice in Data Mining, it is not easy to find information on some of the important issues involved in real world application of DM technology. This book address some of these issues. It is suitable for Data Mining researchers and practitioners.