Analysis of key marketing themes for Pepsi-Cola

Analysis of key marketing themes for Pepsi-Cola PDF

Author: Benjamin Pommer

Publisher: GRIN Verlag

Published: 2014-08-25

Total Pages: 25

ISBN-13: 3656728739

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Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.

Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory

Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory PDF

Author: Kristina Bachmeier

Publisher: GRIN Verlag

Published: 2009-01-12

Total Pages: 58

ISBN-13: 364023829X

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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.

Summary: Marketing Warfare

Summary: Marketing Warfare PDF

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2014-10-14

Total Pages: 41

ISBN-13: 2511018004

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The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.

Marketing Theory

Marketing Theory PDF

Author: Michael J Baker

Publisher: SAGE

Published: 2010-03-18

Total Pages: 450

ISBN-13: 1446243974

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Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Contemporary Strategy Analysis

Contemporary Strategy Analysis PDF

Author: Robert M. Grant

Publisher: John Wiley & Sons

Published: 2021-11-22

Total Pages: 546

ISBN-13: 1119815231

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The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Agricultural Marketing and Price Analysis

Agricultural Marketing and Price Analysis PDF

Author: F. Bailey Norwood

Publisher: Waveland Press

Published: 2018-04-16

Total Pages: 457

ISBN-13: 1478637404

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Norwood and Lusk provide a fresh approach to marketing and price analysis that speaks to undergraduate students. In addition to providing thorough coverage of core topics, they address exciting developments and emerging areas of research in the field. Friendly and engaging, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. Unique to this book is the inclusion of the equilibrium displacement model and a chapter on consumer behavior and research. The Meet the Professional feature illustrates how the economic principles covered fit into the careers students will soon enter. End-of-chapter crossword puzzles and study questions assist in learning terminology and test preparation. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.

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