An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children
Author: Maryann Gialanella Valiulis
Publisher:
Published: 2008
Total Pages: 41
ISBN-13: 9781905628681
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The Law of Advertising in Ireland
Author: Patrick Ambrose
Publisher: Bloomsbury Publishing
Published: 2015-10-29
Total Pages: 717
ISBN-13: 178043958X
DOWNLOAD EBOOK →The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.
Gender Stereotyping
Author: Rebecca J. Cook
Publisher: University of Pennsylvania Press
Published: 2011-07-19
Total Pages: 289
ISBN-13: 0812205928
DOWNLOAD EBOOK →Drawing on domestic and international law, as well as on judgments given by courts and human rights treaty bodies, Gender Stereotyping offers perspectives on ways gender stereotypes might be eliminated through the transnational legal process in order to ensure women's equality and the full exercise of their human rights. A leading international framework for debates on the subject of stereotypes, the Convention on the Elimination of All Forms of Discrimination against Women, was adopted in 1979 by the UN General Assembly and defines what constitutes discrimination against women. It also establishes an agenda to eliminate discrimination in all its forms in order to ensure substantive equality for women. Applying the Convention as the primary framework for analysis, this book provides essential strategies for eradicating gender stereotyping. Its proposed methodology requires naming operative gender stereotypes, identifying how they violate the human rights of women, and articulating states' obligations to eliminate and remedy these violations. According to Rebecca J. Cook and Simone Cusack, in order to abolish all forms of discrimination against women, priority needs to be given to the elimination of gender stereotypes. While stereotypes affect both men and women, they can have particularly egregious effects on women, often devaluing them and assigning them to subservient roles in society. As the legal perspectives offered in Gender Stereotyping demonstrate, treating women according to restrictive generalizations instead of their individual needs, abilities, and circumstances denies women their human rights and fundamental freedoms.
The Routledge Companion to Marketing and Society
Author: Krzysztof Kubacki
Publisher: Taylor & Francis
Published: 2022-08-25
Total Pages: 560
ISBN-13: 1000640930
DOWNLOAD EBOOK →The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Beyond Princess Culture
Author: Katherine A. Foss
Publisher: Peter Lang Incorporated, International Academic Publishers
Published: 2019
Total Pages: 318
ISBN-13: 9781433156359
DOWNLOAD EBOOK →This anthology collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena.
Designing Pleasurable Products
Author: Patrick W. Jordan
Publisher: CRC Press
Published: 2000-04-27
Total Pages: 210
ISBN-13: 020330568X
DOWNLOAD EBOOK →More than ever, designers and technologists are considering human factors in the product design process. Consumers are now seen as key to the overall look and usability of products, not just passive users. Traditional thinking assumed that if a task could be accomplished with a reasonable degree of efficiency and comfort, then the product fit the u
Invisible Women
Author: Caroline Criado Perez
Publisher: Abrams
Published: 2019-03-12
Total Pages: 434
ISBN-13: 1683353145
DOWNLOAD EBOOK →#1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.
Can't Buy My Love
Author: Jean Kilbourne
Publisher: Simon and Schuster
Published: 2012-06-26
Total Pages: 621
ISBN-13: 1451698410
DOWNLOAD EBOOK →"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Gender Equality and Sustainable Development
Author: Melissa Leach
Publisher: Routledge
Published: 2015-07-30
Total Pages: 210
ISBN-13: 1317415191
DOWNLOAD EBOOK →For pathways to be truly sustainable and advance gender equality and the rights and capabilities of women and girls, those whose lives and well-being are at stake must be involved in leading the way. Gender Equality and Sustainable Development calls for policies, investments and initiatives in sustainable development that recognize women’s knowledge, agency and decision-making as fundamental. Four key sets of issues - work and industrial production; population and reproduction; food and agriculture, and water, sanitation and energy provide focal lenses through which these challenges are considered. Perspectives from new feminist political ecology and economy are integrated, alongside issues of rights, relations and power. The book untangles the complex interactions between different dimensions of gender relations and of sustainability, and explores how policy and activism can build synergies between them. Finally, this book demonstrates how plural pathways are possible; underpinned by different narratives about gender and sustainability, and how the choices between these are ultimately political. This timely book will be of great interest to students, scholars, practitioners and policy makers working on gender, sustainable development, development studies and ecological economics.
On Norms and Agency
Author: Ana María Muñoz Boudet
Publisher: World Bank Publications
Published: 2013-04-25
Total Pages: 231
ISBN-13: 082139892X
DOWNLOAD EBOOK →Based on focus groups and interviews with nearly 4,000 women, men, girls, and boys from 20 countries, this book explores areas that are less often studied in gender and development: gender norms and agency. It reveals how little gender norms have changed, how similar they are across countries, and how they are being challenged and contested.
