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Author: Lynn H. Turner
Publisher: Cambridge University Press
Published: 2018-10-11
Total Pages: 325
ISBN-13: 110715104X
DOWNLOAD EBOOK →This concise book presents theory and teaches skills allowing students from all academic backgrounds to understand the communication field.
Author: Sheila Steinberg
Publisher: Juta and Company Ltd
Published: 2007
Total Pages: 356
ISBN-13: 9780702172618
DOWNLOAD EBOOK →In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Author: Upamanyu Madhow
Publisher: Cambridge University Press
Published: 2014-11-24
Total Pages: 547
ISBN-13: 1107022770
DOWNLOAD EBOOK →An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Author: Arthur Asa Berger
Publisher: Routledge
Published: 2016-06-16
Total Pages: 241
ISBN-13: 131542472X
DOWNLOAD EBOOK →"This brief introduction to the field of communication has the advantages of Arthur Asa Berger's informal writing style and a flair for popular culture examples that will interest students. Designed for the basic course in communication departments, the volume introduces the key theorists who shaped our concepts of communication as he describes the varied processes and settings in which communication occurs. Chapters on social media, on communication and identity, and on visual communication address key contemporary topics. A specialist on mass media and author of over 75 books in communication and popular culture, Berger's examples range from advertisements to folk tales to James Bond films. Student exercises, quotes from key theorists, and cartoons make this a strong option for instructors who wish to explore alternatives to the standard encyclopedic textbook"--
Author: Karl Erik Rosengren
Publisher: SAGE
Published: 2000-02-11
Total Pages: 244
ISBN-13: 9780803978379
DOWNLOAD EBOOK →Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research.
Author: Armand Mattelart
Publisher: SAGE
Published: 1998-08-24
Total Pages: 196
ISBN-13: 9780761956471
DOWNLOAD EBOOK →This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
Author: David J. Gunkel
Publisher: Polity
Published: 2020-01-07
Total Pages: 320
ISBN-13: 9781509533169
DOWNLOAD EBOOK →Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.
Author: Sarah Trenholm
Publisher: Routledge
Published: 2016-08-19
Total Pages: 873
ISBN-13: 1315506114
DOWNLOAD EBOOK →Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics- from the history of communication study to the methods used by current communication scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer-mediated communication and the mass media. This edition also offers new insights into public speaking and listening. This text can be used successfully in both theory- and skills-based courses. Written in a clear, lively style, Trenholm's overall approach-including her use of examples and interesting illustrations-helps both majors and non-majors alike develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts their daily lives.
Author: Terence P. Moran
Publisher: Peter Lang
Published: 2010
Total Pages: 396
ISBN-13: 9781433104121
DOWNLOAD EBOOK →"An Introduction to the History of Communication: Evolutions and Revolutions provides a comprehensive overview of how human communication has changed and is changing. Focusing on the evolutions and revolutions of six key changes in the history of communication---becoming human; creating writing; developing print; capturing the image; harnessing electricity; and exploring cybernetics---the author reveals how communication was generated, stored, and shared. This ecological approach provides a comprehensive understanding of the key variables that underlie each of these great evolutions-revolutions in human communication. Designed as an introduction for history of communication classes, the text examines the past, attempting to identify the key dynamics of change in these human, technical, semiotic, social, political, economic, and cultural structures, in order to better understand the present and prepare for possible future developments."--BOOK JACKET.
Author: Alan Goodboy
Publisher:
Published: 2021-07-13
Total Pages: 444
ISBN-13: 9781524926809
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