-PDF Download- An Analysis Of Risks And Chances For The German Automotive Supplier Industry Within The Chinese Market EBOOK

An analysis of risks and chances for the German automotive supplier industry within the Chinese market

Author: Felix Emmerich

Publisher: GRIN Verlag

Published: 2008-06-27

Total Pages: 39

ISBN-13: 3638070255

Research Paper (undergraduate) from the year 2008 in the subject Business economics - General, grade: 2,0, University of Cooperative Education (VWA Stuttgart (BA)), language: English, abstract: “China – big but not easy” (1) titled the Automotive Industries Magazine in its July 2005 issue, reporting about the German premium car manufacturer Audi, who is manufacturing in China since 1999. This simple statement breaks down the risks and opportunities for the German automotive supplier industry in China into two keywords. The first one is “big”: in the last decades, the eyes of the world’s automotive supplier industry have been directed to China, because it is promising to be the world’s biggest market soon. Given the fact that one fifth of mankind lives in China and its standard of living is rapidly improving, it is only a question of time until the promise becomes real. In addition to this enormous sales potential, the advantages of cheap labor and an improving level of technology and education show China’s attractive sourcing potential. The second one is “not easy”: exploiting this potential and taking part in the growth comes with a variety of challenges to the foreign suppliers: a completely different culture, a dynamic and highly competitive market and a political-legal system that favors its home industry over the foreigners – only to name a few. Although this paper is concerned with the German automotive suppliers in particular, it is inevitable to draw a complete picture of the country in general and the situation of the automotive manufacturers, which are in many areas the driving force behind the supplier’s activities. So the first chapters describe the market environment, progressing from the general to the specific and providing the framework necessary for the in-depth analysis of risks and opportunities. These are separated into internal and external aspects. Internal risks and opportunities derive from the weaknesses and strengths of a company itself. The external risks and opportunities in contrast can hardly be influenced by the suppliers as they are effects of the political and economical development. But the suppliers can develop strategies to adapt: using the opportunities and avoiding the risks! So, the aim of this paper is to show why China is such an important but difficult market for the German automotive suppliers and – as a conclusion – to give recommendations and strategies for being Successful in China. (1) Wessel-Aas (2005), p.1

Capital Markets Trading and Investment Strategies in China

Author: Xiaojiang Zhang

Publisher: Springer

Published: 2018-03-27

Total Pages: 331

ISBN-13: 9811084971

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This book covers in detail the building blocks of Chinese capital markets at the financial instrument level, the analytical pricing term structure of those instruments, the macro and industry economic framework and progress of the liberalization processes at work in the respective markets, the interaction of various participants in the markets, their trading and investment objectives and rationales, some of the most frequently applied trading and investment strategies, and risk management techniques. The book will especially benefit financial practitioners with in-depth knowledge of their respective capital markets area regarding foreign exchange, money markets, fixed income, and related derivatives, and who have a keen interest in gaining deeper insights into the Chinese market so as to develop or strengthen their global strategy application and risk management practice.

Comparison study in a car industry between China and Germany

Author:

Publisher: GRIN Verlag

Published: 2007-02-07

Total Pages: 13

ISBN-13: 3638606937

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Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.

New Supplier Introduction. Risk Minimization through Supplier Quality Management using the Example of a Chinese Automotive Supplier

Author:

Publisher: GRIN Verlag

Published: 2019-05-21

Total Pages: 79

ISBN-13: 3668942358

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Diploma Thesis from the year 2018 in the subject Engineering - Mechanical Engineering, grade: 1.3, University of applied sciences Frankfurt a. M., language: English, abstract: This thesis will examine supplier risk management and provide prospects to minimize these risks. Thus, the thesis will identify latent quality risks for automotive companies by introducing unknown suppliers and discloses methodological measures to minimize proactively such risks through the systematic of supplier quality management. The research is going to contribute a solution approach on this research problem that can be applied as a guideline to minimize supplier quality risks. Consequently, the theoretical framework for quality management and risk management will be examined by this thesis and existing tools and methods are compiled. A research study will be elaborated with findings and analysis from expert’s knowledge. These research findings will be combined subsequently with the theoretical framework and will culminate in a recommended approach to achieve supplier risk minimization. With an increasing demand, the automotive industry must deal with the reliability of vehicles and components. The success of many companies is based on the quality of their products, especially for companies operating successfully on the global market. In fact, all the car manufacturers as well as their suppliers are expanding their production capacities in the growth region China. Thereby new, innovative suppliers need to be established which are quality-capable. Of great importance is high quality, absolute delivery reliability together with unrivaled low prices. Stable partnerships are required with suppliers to rely on in the long-term. A New Supplier Introduction represents a risk for quality particularly when the supplier starts from a Greenfield. The major problem when nominating new suppliers is that there is no security in advance for the quality performance of the new supplier in series and that the companies depend on their suppliers with their quality performance. The nomination of the dedicated suppliers has to be done without field experience or quality performance key indicators.

Successfully managing challenges in German-Chinese logistics networks

Author: Durach, Christian F.

Publisher: Universitätsverlag der TU Berlin

Published: 2016-11-09

Total Pages: 58

ISBN-13: 3798328307

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The present study has been developed by the Kuehne Competence Center for International Logistics Networks at the Department of Logistics, Technische Universität Berlin, Germany. It is a report on intermediate results of a project funded by the Kuehne Foundation, Switzerland and conducted in cooperation with the Chair of International Logistics Networks and Services at the Tongji University, Shanghai, China. The study presents results from several years of work looking into successful Western firms’ operations in the Chinese market. It lists current and emerging logistical challenges in German-Chinese logistics networks and proposes a set of mitigation strategies. The study also gives in-depth insights into three case studies from the automotive, electronics and consumer goods industries. The China-specific nature of this study is exemplary for many culturally distinct bilateral trade relationships around the world. The entire study is enriched with up-to-date macro- and micro-economic data, as well as a study of seminal literature in the field; applied research methodologies include two group exercises with forty-two practitioners, several online questionnaires with over fifty respondents and three in-depth case studies. Die vorliegende Studie wurde vom Kompetenzzentrum für Internationale Logistiknetze am Fachgebiet Logistik der Technischen Universität Berlin, Deutschland, erstellt. Sie enthält die bisherigen Projektergebnisse eine Forschungsprojekts, welches von der Kühne-Stiftung, Schweiz gefördert und in Kooperation mit der Tongi Universität Shanghai, China durchgeführt wird. Die Studie präsentiert die Ergebnisse einer langjährigen Analyse erfolgreicher westlicher Unternehmen im chinesischen Markt. Sie stellt aktuelle und zukünftige logistische Herausforderungen in Deutsch-Chinesischen Logistiknetzen dar und erarbeitet Gegenmaßnahmen. Die Studie bietet außerdem Einblick in drei umfangreiche Fallstudien aus der Automotive-, Elektronik- und Konsumgüterindustrie. Der Fokus auf den Chinesischen Markt ist hierbei exemplarisch für viele kulturell unterschiedliche Geschäftsbeziehungen in internationalen Netzen. Die Studie enthält zudem aktuelle mikro- und makroökonomische Daten, sowie eine Analyse relevanter Literatur. Es werden verschiedene wissenschafliche Methoden angewand, dazu gehören Gruppenarbeiten mit 42 Praktikern, mehere Onlineumfragen und drei umfangreiche Fallstudien.

Strategies of German Car Companies in China

Author: Patrick Schrott

Publisher: Anchor Academic Publishing (aap_verlag)

Published: 2014-02-01

Total Pages: 87

ISBN-13: 3954895862

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In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors

Author: Joshua Karcher

Publisher: GRIN Verlag

Published: 2019-09-04

Total Pages: 56

ISBN-13: 334600886X

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Bachelor Thesis from the year 2018 in the subject Economics - Industrial Economics, grade: 1,0, University of Mannheim, language: English, abstract: The following thesis will answer the question: Did China develop a competitive domestic automotive industry? Therefore, the rest of the bachelor thesis is structured as follows: The next section will give an overview of the history and the current market structure of the Chinese automotive industry. The second section contains a literature review of the theory and the empiricism of spillover effects originating from Joint Ventures with foreign enterprises and Foreign Direct Investment. Subsequently, in the third section, the related literature is applied on the case of the Chinese automotive industry. The fourth section presents an application of the infant industry protection argument on the Chinese automotive industry. The fifth section includes an analysis of trade data in order to access the competitiveness of the Chinese automotive industry. Afterwards, there will be a conclusion and an outlook of the possible future developments of the Chinese automotive industry. Since the beginning of economic reforms in China, protection, Joint Ventures, and Foreign Direct Investment played a significant role in the Chinese economic policy to promote industrial development. This is also the case for one of the global most important industries; the automotive industry. The automotive industry is a pillar industry with a vast number of linkages throughout the economy and plays a major role in driving China's economic growth and in ensuring employment. The Chinese government followed the idea of an infant industry protection argument and imposed tariffs and quotas on automobiles and automobile components to promote the development of the automotive industry. Further, the policymakers strived for spillovers originating from foreign Joint Venture partners and Foreign Direct Investment. Like other Chinese industries, the automotive industry experienced massive growth over the last four decades, making China, since 2008, the economy with the largest automobile output globally, surpassing Germany, the US, and Japan. However, there does not exist a single Chinese automobile brand, which can sell more than a few of its Chinese branded cars in the markets of developed countries. This situation raises some questions about the real strength and competitiveness of the Chinese automotive industry.

Supply Chain-Based Category Strategies for Global Supply Networks

Author: Nikos Moraitakis

Publisher: BoD – Books on Demand

Published: 2017-07-26

Total Pages: 293

ISBN-13: 3844105174

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From a supply chain perspective, often big differences exist between global raw material suppliers’ approaches to supply their respective local markets. The progressing complexity of large centrally managed global supply networks and their often-unknown upstream ramifications increase the likelihood of undetected bottlenecks and inefficiencies. It is therefore necessary, to develop an approach to strategically master the upstream complexity of such networks from a holistic perspective, in order to align regional competitive priorities and supply chain structures. The research is set in the context of polyamide engineering thermoplastics in the automotive industry. Based on an initial industry analysis and a literature review, a conceptual framework is developed. The framework is matched with existing empirical and theoretical literature, as well as multiple case study analyses in the relevant supply market and a centrally managed global supply network. As a result, strategic group theory is transferred into the supply network management context, to allow for the consideration of upstream supply chain structures in the category strategy development process. The proposed approach introduces strategic groups of supply chains as a segmentation criterion for complex global supply networks, which enables the network-wide alignment of competitive priorities, flexibility requirements, and partnerships with suppliers. Supply chain-based category strategies can effectively reduce the complexity firms are facing in this context. The results of this research are applicable for certain types of global supply networks, and can be used for network alignment and strategy development. The approach can furthermore generate valuable insights useable for negotiation support with suppliers.

Analysis of the Internationalisation Strategies of German Car Companies in China

Author: Patrick Schrott

Publisher: GRIN Verlag

Published: 2012-12-18

Total Pages: 99

ISBN-13: 3656335990

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Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, language: English, abstract: China’s economy is growing year by year. The persistent growth has affected the auto-mobile sector in particular. Increasing income and the passenger vehicle as an exclusive status-symbol has risen the private demand. In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. This trend will certainly continue: With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorisation in new auto-motive markets like China focus the attention of the market participants on these new, growing markets. But the upward trend has already shown a downside. Increasing de-pendency on the strong politically influenced market and claims about know-how transfer are exemplary threats. As German enterprises in this industrial sector are popular worldwide and the car-industry is the key industry in our country, the internationalisation strategies of German automotive companies in China will be analysed in the following. The trend of the Chinese automobi-le market can be summarised in a quote of Dieter Zetsche, CEO of Daimler: “Wir fahren noch nicht im höchsten Gang, wir können noch mehr”. The quote relates to the expected turnover and profit records of Daimler in 2011, which were mainly based on the success in the PRC: The Swabian vehicle manufacturer sold 198,500 automobiles in China. In spite of these difficulties, the automotive market in the PRC is very attractive, especially for the well-known German firms. However, the companies should know how to manage the problems in China. Therefore, the choice of a suitable strategy of internationalisation is crucial. By definition internationalisation strategy is the orientation of corporate development by growth in different foreign markets. In contrast to an international market entry strategy, an internationalisation strategy is not only about starting business in a foreign market, but also developing a strategy in a market which has already been entered. The focus of this bachelor thesis is put on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for German and international manu-facturers in general. [...]

The Industrial Processes of Large Economies

Author: Xiaojiang Zhang

Publisher: Springer Nature

Published: 2022-01-20

Total Pages: 190

ISBN-13: 9811686343

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This book tries to build a broad view on industrial processes of large economies and their integration in the world. It provides insight into the industrialization progresses of the quartet of USA, China, Germany and Japan, all attaining individual industrialization success by distinct trade, fiscal and industrial policy path, the underlying principles of which can be traced back to respective nation's roots in civilization. The combination of their industrial output led to the integrated formation of international industrial distribution. While being highly productive, the current distributed pattern yields benefits that are unevenly dispersed among different regions, industries and societal groups within each participating nation and among engaging economies. To address the uneven benefits distribution at both domestic and international levels, large industrial economies took a plethora of policy actions that will impact industrial ecosystem and portfolio results. The book aims to help readers to build better investment strategies and robust risk management practice under the context of uncertainty and successfully navigate through choppy waters in the years ahead.