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The U.S. Brewing Industry
Author: Victor J. Tremblay
Publisher: MIT Press
Published: 2005
Total Pages: 406
ISBN-13: 9780262201513
DOWNLOAD EBOOK →A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Brewing Battles
Author: Amy Mittelman
Publisher: Algora Publishing
Published: 2008
Total Pages: 242
ISBN-13: 0875865747
DOWNLOAD EBOOK →Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.
Economic Perspectives on Craft Beer
Author: Christian Garavaglia
Publisher: Springer
Published: 2017-12-19
Total Pages: 494
ISBN-13: 3319582356
DOWNLOAD EBOOK →This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
The Economics of Beer
Author: Johan F. M. Swinnen
Publisher: OUP Oxford
Published: 2011-10-27
Total Pages: 490
ISBN-13: 0191505013
DOWNLOAD EBOOK →Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.
The Dynamics of the Modern Brewing Industry
Author: Terry Gourvish
Publisher: Routledge
Published: 2003-09-02
Total Pages: 313
ISBN-13: 1134756119
DOWNLOAD EBOOK →For the past two centuries, brewing has been a constantly innovative and evolving industry, subject to changes in technology, taste and industrial structure. This ground-breaking book is one of the first to examine the industry from the perspectives of economic and business history. It combines chapters on the major European nations with chapters on the United States and Australia.
History of the Brewing Industry and Brewing Science in America
The Global Brewery Industry
Author: Jens Gammelgaard
Publisher: Edward Elgar Publishing
Published: 2013-01-01
Total Pages: 353
ISBN-13: 1781006350
DOWNLOAD EBOOK →ÔThis book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the bookÕs chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.Õ Ð William G. Egelhoff, Fordham University, US ÔThe individual contributions in this volume paint a varied and rich picture of strategies and rivalries, the role of environments and institutions, leadership and also customer approaches in both global and local brewery industry. Some of the analysed phenomena are more standard to an IB audience, like consolidation, technological development, and shifts in global markets, but they get a specific flavor and color through this industry focus, while other topics definitely seem more specific (like ÒBierstrasseÓ on Mallorca). For readers with good taste.Õ Ð Rian Drogendijk, Uppsala University, Sweden This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.
The History of the Beer and Brewing Industry
Author: Ignazio Cabras
Publisher: Routledge
Published: 2018-04-19
Total Pages: 234
ISBN-13: 131721305X
DOWNLOAD EBOOK →Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.
Brewing Industry Analysis
Author: Christian Schmitt
Publisher: GRIN Verlag
Published: 2011-02-22
Total Pages: 39
ISBN-13: 3640839269
DOWNLOAD EBOOK →Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Industriebetriebslehre, Note: 1,7, University of West Florida, Sprache: Deutsch, Abstract: In the brewing industry exist two profitable segments: The big, global breweries and the small, specialist brewing companies. Companies, who do not differentiate from its competitors or do not have the critical mass, find themselves in a “stuck in the middle”-position. They need to adapt their strategy to find an alliance, or look for differentiation. The advantages of the global brewing companies are: They have bigger cash reserves on hand to survive in competition, posses a better market access and distribution network, profit from economies of scale, have strong market positions, as well as well-known and strong brand names. The small breweries sell beer in their niche with special taste, image or regional background. The beer consumption in the mature market of Western Europe and North America stagnates. New markets emerged in Eastern Europe, Asia and Latin America. The industry becomes more global. The big breweries expand in these emerging markets by acquiring regional companies. The concentration process of the past years is expected to continue. In the traditional beer markets, job opportunities are not good. Breweries replace employees only in the range of normal fluctuation. In contrast to the emerging markets, where the need of specialist is high and the job opportunities are very good. The brewing industry has also to be aware of changing consumer attitudes toward healthier lifestyle, and the growing popularity of wine and beer-mixed drinks. Therefore new products have to be placed. Research and development is believed to be a key element in the future of the industry. Good job opportunities are given in this field.
