Lanterna Rally
eBook PDF Download Digital Library
Advertising and Sales Promotion Strategy
Author: Gerard J. Tellis
Publisher: Prentice Hall
Published: 1997
Total Pages: 528
ISBN-13:
DOWNLOAD EBOOK →Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Advertisement And Sales Promotion.
Author: Dr. Saibal Roy
Publisher: Sankalp Publication
Published:
Total Pages: 246
ISBN-13: 8194556449
DOWNLOAD EBOOK →New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.
Advertising, Sales and Promotion Management
Author: S. A. Chunawalla
Publisher:
Published: 2008
Total Pages: 0
ISBN-13: 9789350440964
DOWNLOAD EBOOK →Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu.
Sales Promotion Management
Author: Don E. Schultz
Publisher: N T C Business Books
Published: 1982
Total Pages: 520
ISBN-13:
DOWNLOAD EBOOK →Includes index
Advertising And Sales Promotion
Author: S H H Kazmi
Publisher: Excel Books India
Published: 2008-04-30
Total Pages: 682
ISBN-13: 9788174466396
DOWNLOAD EBOOK →Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Promotion Management & Marketing Communications
Author: Terence A. Shimp
Publisher:
Published: 1993
Total Pages: 732
ISBN-13: 9780030767487
DOWNLOAD EBOOK →Promotion Management
Sales Promotion Management
Author: Bir Singh
Publisher:
Published: 2006
Total Pages: 0
ISBN-13: 9788126128259
DOWNLOAD EBOOK →Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Promotional Management
Author: Robert J. Eng
Publisher: Prentice Hall
Published: 1988
Total Pages: 324
ISBN-13:
DOWNLOAD EBOOK →