Alcohol Advertising
Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
Published: 1985
Total Pages: 794
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
Published: 1985
Total Pages: 794
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
Published: 1952
Total Pages: 302
ISBN-13:
DOWNLOAD EBOOK →Author: Kim Bartel Sheehan
Publisher: SAGE Publications
Published: 2013-07-18
Total Pages: 336
ISBN-13: 1483315436
DOWNLOAD EBOOK →Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author: B. Gunter
Publisher: Springer
Published: 2010-10-13
Total Pages: 241
ISBN-13: 0230290582
DOWNLOAD EBOOK →There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author: Institute of Medicine
Publisher: National Academies Press
Published: 2004-03-26
Total Pages: 761
ISBN-13: 0309089352
DOWNLOAD EBOOK →Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
Published: 1954
Total Pages: 392
ISBN-13:
DOWNLOAD EBOOK →Considers legislation to prohibit the advertisement of alcoholic beverages in interstate media.
Author: Marjatta Montonen
Publisher: WHO Regional Office Europe
Published: 1996
Total Pages: 176
ISBN-13: 9789289013260
DOWNLOAD EBOOK →This text discusses alcohol problems the images presented in the media. It suggests that whilst alcohol advertising is not a negligible influence on the abuse of alcohol, it would be wrong to assume that restricting it would reduce the level of alcohol consumption or alcohol-related problems.
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
Published: 1948
Total Pages: 236
ISBN-13:
DOWNLOAD EBOOK →Considers legislation to ban advertisements of alcoholic beverages in interstate media.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher:
Published: 1990
Total Pages: 352
ISBN-13:
DOWNLOAD EBOOK →Author: Graham Stewart
Publisher: Elsevier
Published: 2014-08-12
Total Pages: 444
ISBN-13: 0124046037
DOWNLOAD EBOOK →Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner Includes a chapter on marketing and selling whisky Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.