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Cases in Advertising Management
Author: Kelley
Publisher: M.E. Sharpe
Published: 2015-05-18
Total Pages: 146
ISBN-13: 0765628767
DOWNLOAD EBOOK →"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Advertising Management
Author: Batra
Publisher: Pearson Education India
Published: 2009
Total Pages: 772
ISBN-13: 9788177588507
DOWNLOAD EBOOK →Advertising Management
Author: Jaishri Jethwaney
Publisher: OUP India
Published: 2012-11-22
Total Pages: 684
ISBN-13: 9780198074120
DOWNLOAD EBOOK →The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
Advertising Management
Author: Donald W Jugenheimer
Publisher: Routledge
Published: 2014-12-18
Total Pages: 318
ISBN-13: 1317477642
DOWNLOAD EBOOK →This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management
Author: C. L. Tyagi
Publisher: Atlantic Publishers & Dist
Published: 2004
Total Pages: 452
ISBN-13: 9788126902576
DOWNLOAD EBOOK →This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Advertising Management
Author: Donald W Jugenheimer
Publisher: Routledge
Published: 2014-12-18
Total Pages: 231
ISBN-13: 1317477650
DOWNLOAD EBOOK →This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management
Consumer Behaviour and Advertising Management
Author: Matin A. Khan
Publisher: New Age International
Published: 2007-12
Total Pages: 12
ISBN-13: 812241947X
DOWNLOAD EBOOK →About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Advertising Management
Author: Poonia
Publisher: Gyan Publishing House
Published: 2010-09
Total Pages: 362
ISBN-13: 9789380222295
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