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Advertising and Popular Culture

Author: Jib Fowles

Publisher: SAGE

Published: 1996-01-23

Total Pages: 304

ISBN-13: 9780803954830

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Advertising and Popular Culture

Author: Sammy Richard Danna

Publisher: Popular Press

Published: 1992

Total Pages: 182

ISBN-13: 9780879725280

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"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.

Old Advertisements and Popular Culture

Author: Chaonan Chen

Publisher: LONG RIVER PRESS

Published: 2004

Total Pages: 104

ISBN-13: 9781592650149

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Guide to advertising and pop culture posters in China from the early 1900s to the 1950s

The Rhetorics of Popular Culture

Author: Robert Root

Publisher: Praeger

Published: 1987-03-12

Total Pages: 200

ISBN-13:

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This anlaysis of popular culture and the uses of rhetoric as a methodological tool begins with a brief theoretical introduction. Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment, with examples that focus on the written, verbal, and visual aspects of rhetoric. ISBN 0-313-24403-0:

Advertising as Culture

Author: Chris Wharton

Publisher: Intellect Books

Published: 2013

Total Pages: 0

ISBN-13: 9781841506142

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Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship between advertising and culture; the relationship of advertising to cultural fields such as art, fashion, and music; and developments in digital media practice.

Promotional Cultures

Author: Aeron Davis

Publisher: Polity

Published: 2013-07-10

Total Pages: 262

ISBN-13: 0745639836

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The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Adcult USA

Author: James B. Twitchell

Publisher: Columbia University Press

Published: 1996

Total Pages: 306

ISBN-13: 9780231103251

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Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.

Advertising and Culture

Author: Mary Cross

Publisher: Praeger

Published: 1996-07-11

Total Pages: 160

ISBN-13:

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This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture.

Popular Culture and New Media

Author: D. Beer

Publisher: Springer

Published: 2013-06-13

Total Pages: 190

ISBN-13: 1137270063

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This book explores the material and everyday intersections between popular culture and new media. Using a range of interdisciplinary resources the chapters open up various hidden dimensions, including objects and infrastructures, archives, algorithms, data play and the body that force us to rethink our understanding of culture as it is today.