Advertising and Chinese Society

Advertising and Chinese Society PDF

Author: Hong Cheng

Publisher: Copenhagen Business School Press DK

Published: 2009

Total Pages: 324

ISBN-13: 9788763002271

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This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Brand New China

Brand New China PDF

Author: Jing Wang

Publisher: Harvard University Press

Published: 2010-04-10

Total Pages: 428

ISBN-13: 0674047087

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'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

Reclaiming Chinese Society

Reclaiming Chinese Society PDF

Author: You-tien Hsing

Publisher: Routledge

Published: 2009-10-16

Total Pages: 520

ISBN-13: 1135277281

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Reclaiming Chinese Society analyses the mechanisms, processes and actors producing a wide spectrum of social and cultural changes in reform China. Contrary to most literature that emphasizes economic and political processes at the expense of Chinese society, this volume argues for the centrality of the social in understanding Chinese development. Each of the eleven chapters addresses one type of grassroots activism, covering feminist activism, civic environmentalism, religious revival, violence, film, media, intellectuals, housing, citizenship and deprivation. The wide-range of research styles used in this collection, including ethnography, regional comparison, quantitative and statistical analysis, interviews, textual and content analysis, offers students a methodologically rich vista to China Studies. Written by subject experts and covering all aspects of Chinese Society, this book offers an authoritative overview of Chinese society. It is an invaluable resource for courses on Chinese Society and culture and will be of interest to students and scholars in Chinese and Asian studies.

Chinese Society

Chinese Society PDF

Author: Elizabeth J. Perry

Publisher: Routledge

Published: 2010-04-05

Total Pages: 343

ISBN-13: 1135149291

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This bestselling introduction to Chinese society uses the themes of resistance and protest to explore the complexity of life in contemporary China. An interdisciplinary and international team of China scholars draw on perspectives from sociology, anthropology, psychology, history and political science and covers a broad range of issues.Topics covered include:labour and environmental disputesrural and ethnic conflictmigrationlegal challengesintellectual and religious dissidenceopposition to family planning.The newly.

Social Issue of Advertising

Social Issue of Advertising PDF

Author: Kara Chan

Publisher: City University of HK Press

Published: 2016-12-01

Total Pages: 216

ISBN-13: 9629372835

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Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

New Media and China's Social Development

New Media and China's Social Development PDF

Author: Yungeng Xie

Publisher: Springer

Published: 2017-10-03

Total Pages: 183

ISBN-13: 9811039941

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Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc. As of 2014, China had been connected to the Internet for 20 years. During those two decades, China has witnessed drastic changes, from its national makeup to people’s daily lives. The book analyzes the changes in China brought about by the new media on the basis of large-scale data. Further, through comparisons with international trends in new media development, it seeks to clarify the new media development in China and comprehensively demonstrate the revolution and brand-new faces of Chinese society over the past two decades in the wake of new media. As such, it outlines the bright future of new media by revisiting and summarizing the developmental courses of new media and Chinese society.

Advertising and Hong Kong Society

Advertising and Hong Kong Society PDF

Author: Kara Chan

Publisher: Chinese University Press

Published: 2006

Total Pages: 250

ISBN-13: 9789629962647

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"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.

Chinese Society in the Eighteenth Century

Chinese Society in the Eighteenth Century PDF

Author: Susan Naquin

Publisher: Yale University Press

Published: 1987-01-01

Total Pages: 292

ISBN-13: 9780300046021

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During the eighteenth century, China's new Manchu rulers consolidated their control of the largest empire China had ever known. In this book Susan Naquin and Evelyn S. Rawski draw on the most recent research to provide a unique overview and reevaluation of the social history of China during this period--one of the most dynamic periods in China's early modern era. "A lucid, original, and scholarly summary of the social, economic, and demographic history of China's last great period of glory. This will be an important book for students of Chinese history."--Jonathan Spence, Yale University "Engaging, complex, and elegantly written. . . . Absorbing and valuable: a thorough, unique, and richly detailed account of the social forms and cultural and religious life of the people."--Choice " An] interesting and well-informed survey of China between about 1680 and 1820."--W.J.F. Jenner, Asian Affairs "I would be a very odd scholar or general reader who could not derive profit from reading this elegant and painstaking survey of the social, cultural, and economic life of the Qing empire in its apparent prime. . . . A superb survey which readers may absorb and cherish."--Alexander Woodside, Pacific Affairs "A highly readable synthesis of recent secondary literature on the subject."--William S. Atwell, Journal of Asian Studies "Their coverage is comprehensive and their writing is clear and lucid. reading this book obtains one a very broad, yet penetrative, view of Chinese society at the time."--Alan P.L. Liu, Asian Thought & Society "The ground covered by this book is vast. . . . Its very breadth conveys with great clarity the extent of current knowledge of premodern China: it also serves as an excellent introduction to the social history of the Qing dynasty."--Hugh D.R. Baker, China Quarterly "This is a most challenging work and ambitious work. . . . Chinese Society in the Eighteenth Century give both the general reader and also the historian who does not study China a tool for grounding himself or herself in the basic patterns and trends that could be found in eighteenth century China as well as in the problems the specialists are now exploring. The book is also of great value to students of traditional and modern China, for it serves to synthesize much of the new literature on China in the High Qing. Thus it serves the 'China hand' as a state of the field essay that shows just where we are even as it suggests directions for future research."--Murray A. Rubinstein, American Asian Review "This excellent book provides an intelligent summary our rapidly changing understanding of Chinese society in a crucial century of political stability and economic and demographic expansion. Susan Naquin and Evelyn S. Rawski are distinguished contributors to the field, energetically engaged in its multinational communication networks."--John E. Wills, Jr., American Historical Review

Advertising and PR in China from the Perspective of CSR

Advertising and PR in China from the Perspective of CSR PDF

Author: Mudassar H. Shah

Publisher: LAP Lambert Academic Publishing

Published: 2015-02-09

Total Pages: 252

ISBN-13: 9783659679353

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This book looks into one of the widely debated issue the role of corporations for the social development of the Chinese society in catching up with the four fold of functionality of advertising and public relations. Wherein, this book questions either is it necessary for the practices of advertising and public relations to adhere to the path of CSR in the Western perspective or choose a different path? It could catch up with the desired social and national development without loosing Chinese original(traditional) system of norms that legitimate to the United China. Corporate practices in which corporate communication (advertising and PR) considered by organizations in 'Confucius dynamism' through 'Li' and 'Ren' that dominantly governed by principle of dialogue, contract, philanthropy and market that is significant to corporate communication. Corporate relationship is the comprehensive program when it encompasses ethical, legal, philanthropic, and economic expectations of the Chinese society. This work is employed 429 Chinese respondents with structural empirical investigation about advertising and PR in the perspective of corporate social responsibility (CSR).