Advances in Advertising Research (Vol. 2)
Author: Shintaro Okazaki
Publisher: Springer Science & Business Media
Published: 2011-06-21
Total Pages: 483
ISBN-13: 3834968544
DOWNLOAD EBOOK →This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.