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Author: Patrick De Pelsmacker
Publisher: Edward Elgar Publishing
Published: 2021-12-28
Total Pages: 192
ISBN-13: 9781802200904
DOWNLOAD EBOOK →This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
Published: 2022-10-13
Total Pages: 185
ISBN-13: 1803921064
DOWNLOAD EBOOK →The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Author: De Pelsmacker, Patrick
Publisher: Edward Elgar Publishing
Published: 2022-01-21
Total Pages: 192
ISBN-13: 1802200894
DOWNLOAD EBOOK →This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Author: Day, George
Publisher: Edward Elgar Publishing
Published: 2022-06-07
Total Pages: 144
ISBN-13: 1800377894
DOWNLOAD EBOOK →This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Author: Hooker, John
Publisher: Edward Elgar Publishing
Published: 2021-08-27
Total Pages: 160
ISBN-13: 1800378564
DOWNLOAD EBOOK →This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Author: Neil M. Coe
Publisher: Edward Elgar Publishing
Published: 2021-01-29
Total Pages: 200
ISBN-13: 1788979605
DOWNLOAD EBOOK →Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and controversies in the field. The author argues overall that, during a time of profound on-going challenges within the global economic system, the need for a GPN framework has never been more pressing.
Author: Robert D Hisrich
Publisher: Edward Elgar Publishing
Published: 2014-09-26
Total Pages: 297
ISBN-13: 1782546162
DOWNLOAD EBOOK →øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an
Author: Sabino Cassese
Publisher: Edward Elgar Publishing
Published: 2021-02-26
Total Pages: 142
ISBN-13: 1789904226
DOWNLOAD EBOOK →Sabino Cassese presents an incisive introduction to the essential principles of global law, exploring the central theories of globalization through an analysis of the main developments in this area. The Advanced Introduction concludes that despite the ongoing dialectic between national governments and international institutions, globalization and states are progressing in parallel, while civil societies are increasingly involved in the machinery of globalization.
Author: Benjamin J. Cohen
Publisher: Edward Elgar Publishing
Published: 2019
Total Pages: 229
ISBN-13: 1788971558
DOWNLOAD EBOOK →This book, now in its second edition, provides a comprehensive and up to date survey of the field of International Political Economy. Although the subject’s roots go far back, the modern field has developed along sharply divergent paths followed by different clusters of scholars. Today there are multiple versions of IPE, each with its own distinct personality. This book illuminates the full array of analytical styles and traditions to be found across the globe in this rich field of study.
Author: Mariana M. Prado
Publisher: Edward Elgar Publishing
Published: 2021-05-28
Total Pages: 292
ISBN-13: 1788970896
DOWNLOAD EBOOK →In this thoroughly revised and updated second edition, Mariana Mota Prado and Michael J. Trebilcock offer a succinct and readable introduction to the main concepts and debates in the field of law and development. They examine the role of legal systems and institutions, investigate perceptions around what laws and legal arrangements encourage and facilitate development, and probe the issues arising in both private law and public law as well as in international economic relations. Written with the insight of two top experts in the field, this Advanced Introduction covers the most recent trends in law and development research and highlights areas that remain underexplored.
