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Author: Ruchita Pangriya
Publisher: Shineeks Publishers
Published: 2021-07-21
Total Pages: 98
ISBN-13: 1632788918
DOWNLOAD EBOOK →This book gives a glance of on-line private label brands in India. It could be useful to understand consumers’ behavior towards these brands. Also this book could help to learn Structural Equation Modeling techniques which is very popular among researchers.
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
Published: 2016-06-20
Total Pages: 656
ISBN-13: 1522502211
DOWNLOAD EBOOK →As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author: Nirmalya Kumar
Publisher: Harvard Business Press
Published: 2007
Total Pages: 292
ISBN-13: 9781422101674
DOWNLOAD EBOOK →The growth in private labels has huge implications for managers on both sides.
Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
Published: 2020-05-13
Total Pages: 178
ISBN-13: 3030477649
DOWNLOAD EBOOK →This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Author: Jemson Vaz
Publisher:
Published: 2021
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOK →The research paper observes the factors which the consumers consider while buying Private Label Brands (PLBs) from organized retail stores which have their presence all over India. The study is purely based literature review w.r.t PLBs in Fast Moving Consumer Goods (FMCG) category and entails consumer buying behaviour. The researchers have studied the consumer buying and hence developed a conceptual framework considering the present life style of consumers and their shopping habits. The consumer willingness to purchase a product is driven by certain factors such as choice, attraction, price, need, use and others. The researchers have considered the present demographics and life style and developed a framework.
Author: Arslan, Yusuf
Publisher: IGI Global
Published: 2019-09-20
Total Pages: 383
ISBN-13: 1799802590
DOWNLOAD EBOOK →With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
Published: 2007
Total Pages: 216
ISBN-13: 9781590318737
DOWNLOAD EBOOK →The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Charles W. Lamb
Publisher: Cengage AU
Published: 2018-09-01
Total Pages: 369
ISBN-13: 0170411761
DOWNLOAD EBOOK →MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Author: Catherine Polan Orzech
Publisher: New Harbinger Publications
Published: 2019-07-01
Total Pages: 172
ISBN-13: 1684032601
DOWNLOAD EBOOK →Break the cycle of anxious thinking and rumination that keeps you up at night. With this much-needed guide, you’ll learn to quiet your mind, relax your body, feel less tense, and finally get the sleep you need. Sleep plays a crucial role in our waking lives. While we sleep, our bodies are recharging with energy, damaged tissue is repaired, and our memories are stored. When we don't get enough sleep, we are tired, less positive, less motivated, less focused, and more likely to feel depressed. We may even experience more intense cravings for high-fat, sugar-rich foods. And yet, despite the myriad advantages of getting a good night's sleep, countless people suffer from chronic insomnia. If you’re one of them, this book can help. In this guide, a trained mindfulness expert teams up with a behavioral sleep specialist to offer evidence-based meditations and an innovative four-week protocol to address the emotional stresses and anxieties that lie at the root of sleep issues. You’ll learn practices grounded in mindfulness-based stress reduction (MBSR), mindful self-compassion (MSC), and guided mindfulness and acceptance for insomnia (GMATI) to alleviate the mental, emotional, and physical suffering caused by insomnia. You’ll also learn to identify both internal and external factors that may be compromising your sleep, and develop a plan to address these issues. There is nothing we can do to “make” ourselves fall asleep. In many ways, this is why insomnia can be so maddening. But what we can do is help create the conditions necessary for healthy slumber. The mindfulness tools in this book will help you do exactly that.
Author: Candace Fleming
Publisher: Anne Schwartz Books
Published: 2022-03-29
Total Pages: 385
ISBN-13: 0593177428
DOWNLOAD EBOOK →How did two teenagers brutally murder an innocent child...and why? And how did their brilliant lawyer save them from the death penalty in 1920s Chicago? Written by a prolific master of narrative nonfiction, this is a compulsively readable true-crime story based on an event dubbed the "crime of the century." In 1924, eighteen-year-old college students Nathan Leopold and Richard Loeb made a decision: they would commit the perfect crime by kidnapping and murdering a child they both knew. But they made one crucial error: as they were disposing of the body of young Bobby Franks, whom they had bludgeoned to death, Nathan's eyeglasses fell from his jacket pocket. Multi-award-winning author Candace Fleming depicts every twist and turn of this harrowing case--how two wealthy, brilliant young men planned and committed what became known as the crime of the century, how they were caught, why they confessed, and how the renowned criminal defense attorney Clarence Darrow enabled them to avoid the death penalty. Following on the success of such books as The Rise and Fall of Charles Lindbergh and The Family Romanov, this acclaimed nonfiction writer brings to heart-stopping life one of the most notorious crimes in our country's history.
