A Strategic Nature

A Strategic Nature PDF

Author: Melissa Aronczyk

Publisher: Oxford University Press

Published: 2022

Total Pages: 321

ISBN-13: 0190055340

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"A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called "the environment" has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems"--

A Strategic Nature

A Strategic Nature PDF

Author: Melissa Aronczyk

Publisher: Oxford University Press

Published: 2021-11-15

Total Pages: 321

ISBN-13: 0190055375

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A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

Strategic Corporate Conservation Planning

Strategic Corporate Conservation Planning PDF

Author: Margaret O'Gorman

Publisher:

Published: 2020-02-06

Total Pages: 282

ISBN-13: 1610919408

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Industries that drive economic growth and support our comfortable modern lifestyles have exploited natural resources to do so. But now there's growing understanding that business can benefit from a better relationship with the environment. Leading corporations have begun to leverage nature-based remediation, restoration, and enhanced lands management to meet a variety of business needs, such as increasing employee engagement and establishing key performance indicators for reporting and disclosures. Strategic Corporate Conservation Planning offers fresh insights for corporations and environmental groups looking to create mutually beneficial partnerships that use conservation action to address business challenges and realize meaningful environmental outcomes. Recognizing the long history of mistrust between corporate action and environmental effort, Strategic Corporate Conservation Planning begins by explaining how to identify priorities that will yield a beneficial relationship between a company and nonprofit. Next, O'Gorman offers steps for creating ecologically-focused projects that address key business needs. Chapters highlight existing projects with different scales of engagement, emphasizing that headline-generating, multimillion dollar commitments are not necessarily the most effective approach. Myriad case studies featuring programs from habitat restoration to environmental educational initiatives at companies like Bridgestone USA, General Motors, and CRH Americas are included to help spark new ideas. With limited government funding available for conservation and increasing competition for grant support, corporate efforts can fill a growing need for environmental stewardship while also providing business benefits. Strategic Corporate Conservation Planning presents a comprehensive approach for effective engagement between the public and private sector, encouraging pragmatic partnerships that benefit us all.

Strategic Environmental Assessment and Urban Planning

Strategic Environmental Assessment and Urban Planning PDF

Author: Giovanni Campeol

Publisher: Springer Nature

Published: 2020-07-06

Total Pages: 146

ISBN-13: 3030461807

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This volume gathers a selection of research contributions on Strategic Environmental Assessment (SEA), including theoretical and methodological studies and real-world case studies. It sheds new light on the respective steps in the procedure defined in the SEA Directive from theoretical and operational standpoints, intended to enhance the sustainability of plans and programmes adopted by local, regional and national authorities. Improving the legitimacy and transparency of decision-making in the field of environmental management was one of the goals that led the European Commission (EU) to adopt Directive 2001/42/EC on the assessment of environmental programmes’ effects. This book provides a multidisciplinary approach to SEA, and addresses the demand for policies and strategies to strengthen resilience through concrete measures to reduce energy consumption, mitigate pollution, promote social inclusion and create urban identity.

Implementing Strategic Environmental Assessment

Implementing Strategic Environmental Assessment PDF

Author: Michael Schmidt

Publisher: Springer Science & Business Media

Published: 2006-02-20

Total Pages: 744

ISBN-13: 3540271341

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This comprehensive Handbook describes the implementation of SEA in 18 countries around the world, as well as a critical analysis of different SEA methodologies. It introduces key SEA principles and the legal requirements of the new European SEA Directive, which became law in 2004, and describes the implementation of SEA in 11 European Union countries, as well as the USA, Canada and New Zealand. This is contrasted with SEA requirements of four developing countries.

Oxford Textbook of Nature and Public Health

Oxford Textbook of Nature and Public Health PDF

Author: Matilda van den Bosch

Publisher: Oxford University Press

Published: 2018-01-05

Total Pages: 368

ISBN-13: 019103875X

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Human beings have always been affected by their surroundings. There are various health benefits linked to being able to access to nature; including increased physical activity, stress recovery, and the stimulation of child cognitive development. The Oxford Textbook of Nature and Public Health provides a broad and inclusive picture of the relationship between our own health and the natural environment. All aspects of this unique relationship are covered, ranging from disease prevention through physical activity in green spaces to innovative ecosystem services, such as climate change adaptation by urban trees. Potential hazardous consequences are also discussed including natural disasters, vector-borne pathogens, and allergies. This book analyses the complexity of our human interaction with nature and includes sections for example epigenetics, stress physiology, and impact assessments. These topics are all interconnected and fundamental for reaching a full understanding of the role of nature in public health and wellbeing. Much of the recent literature on environmental health has primarily described potential threats from our natural surroundings. The Oxford Textbook of Nature and Public Health instead focuses on how nature can positively impact our health and wellbeing, and how much we risk losing by destroying it. The all-inclusive approach provides a comprehensive and complete coverage of the role of nature in public health, making this textbook invaluable reading for health professionals, students, and researchers within public health, environmental health, and complementary medicine.

Good Strategy Bad Strategy

Good Strategy Bad Strategy PDF

Author: Richard Rumelt

Publisher: Currency

Published: 2011-07-19

Total Pages: 338

ISBN-13: 0307886239

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Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Green to Gold

Green to Gold PDF

Author: Daniel C. Esty

Publisher: John Wiley & Sons

Published: 2009-01-09

Total Pages: 423

ISBN-13: 0470393742

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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Strategic Flexibility

Strategic Flexibility PDF

Author: Gary Hamel

Publisher: Wiley

Published: 1999-01-26

Total Pages: 416

ISBN-13: 9780471984733

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Published in association with the Strategic Management Society, this books illustrates the best in global strategic management. In particular, the theme of "strategic flexibility"--i.e., the ability to manage effectively in a world of ever-growing change--is introduced.