A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource] PDF

Author: Jeffrey E. Curry

Publisher: World Trade Press

Published: 2009

Total Pages: 192

ISBN-13: 1607800071

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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Localization Strategies for Global E-Business

Localization Strategies for Global E-Business PDF

Author: Nitish Singh

Publisher: Cambridge University Press

Published: 2012

Total Pages: 347

ISBN-13: 1107008891

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.