A short course in international marketing blunders [electronic resource]
Author: Michael White
Publisher: World Trade Press
Published: 2009
Total Pages: 187
ISBN-13: 160780008X
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A Short Course in International Marketing Blunders
Author: Michael White
Publisher: Librix.eu
Published: 2009
Total Pages: 188
ISBN-13: 8073997517
DOWNLOAD EBOOK →A Short Course in International Marketing Blunders
Author: Charles Mitchell
Publisher:
Published: 2001-08
Total Pages: 192
ISBN-13: 9781885073600
DOWNLOAD EBOOK →This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Short Course in International Marketing Blunders (Dec. 99).
International Marketing Blunders
International Marketing Blunders
Author: Michael D. White
Publisher: Laxmi Publications, Ltd.
Published: 2010
Total Pages: 192
ISBN-13: 9788131807590
DOWNLOAD EBOOK →A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
Published: 2009
Total Pages: 192
ISBN-13: 1607800071
DOWNLOAD EBOOK →A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Blunders in International Business
Author: David A. Ricks
Publisher: John Wiley & Sons
Published: 2006-03-06
Total Pages: 198
ISBN-13: 1405134925
DOWNLOAD EBOOK →This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Dictionary of International Trade
Author: Edward G. Hinkelman
Publisher:
Published: 1999
Total Pages: 424
ISBN-13:
DOWNLOAD EBOOK →The new edition is 128 pages longer and 1/2 inch wider. There are now 12 key appendices.
Marketing Blunders: Cases & Lessons for Managers
Author: Zalfa Laili Hamzah
Publisher: Partridge Publishing Singapore
Published: 2020-12-21
Total Pages: 98
ISBN-13: 1543761801
DOWNLOAD EBOOK →Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
