A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource] PDF

Author: Jeffrey E. Curry

Publisher: World Trade Press

Published: 2009

Total Pages: 192

ISBN-13: 1607800071

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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

International Economics

International Economics PDF

Author: Robert J. Carbaugh

Publisher:

Published: 1985

Total Pages: 380

ISBN-13:

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This book is carefully designed and correlated to the thirteen telecourse video programs to enrich your understanding of economic principles.

International Economics

International Economics PDF

Author: James Gerber

Publisher: Pearson

Published: 2017-01-11

Total Pages: 0

ISBN-13: 9780134472096

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For courses in international economics. Introduces international economics through accessible writing and real-life applications A principles- level introduction that's accessible to readers of all backgrounds, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher- level math. In addition, the text has a flexible approach, which includes self- contained chapters and comprehensive coverage, allowing readers to adapt its concepts to a wide range of possible uses. The 7th Edition includes a number of enhancements, such as updated tables and graphs, new case studies, and revised discussion of relevant topics. Also available with MyLab Economics MyLab(TM) Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Economics, search for: 0134640241 / 9780134640242 International Economics Plus MyLab Economics with Pearson eText -- Access Card Package, 7/e Package consists of: 0134472098 / 9780134472096 International Economics 013463666X / 9780134636665 MyLab Economics with Pearson eText -- Standalone Access Card -- for International Economics

International Trade Theory and Policy

International Trade Theory and Policy PDF

Author: Giancarlo Gandolfo

Publisher: Springer Science & Business Media

Published: 2013-08-13

Total Pages: 669

ISBN-13: 3642373143

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In the present text the author deals with both conventional and new approaches to trade theory and policy, treating all important research topics in international economics and clarifying their mathematical intricacies. The textbook is intended for undergraduates, graduates and researchers alike. It addresses undergraduate students with extremely clear language and illustrations, making even the most complex trade models accessible. In the appendices, graduate students and researchers will find self-contained treatments in mathematical terms. The new edition has been thoroughly revised and updated to reflect the latest research on international trade.

International Economics Study Guide

International Economics Study Guide PDF

Author: Stephen Ross Yeaple

Publisher: Macmillan

Published: 2008-04-11

Total Pages: 388

ISBN-13: 9781429205924

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For use with 'International Economics' this innovative resource reinforces the topics and key concepts covered in the text.

International Economics

International Economics PDF

Author: Paul R. Krugman

Publisher: Prentice Hall

Published: 2014-01-10

Total Pages: 753

ISBN-13: 9780133423648

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For courses in International Economics, International Finance, and International Trade A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new tenth edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses. This program provides a better teaching and learning experience-for you and your students. It will help you to: * Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. * Reveal theory and applications of trade and finance via a unified structure: Balanced coverage of theory and applications aids student retention and highlights the relevance of course material. * Give students learning tools to master course material: Numerous in-text learning resources engage students and encourage further exploration of course topics. * Provide the most updated coverage: Thoroughly updated content ensures that students are up to date on key economics issues. Note: If you are purchasing the standalone text or electronic version, MyEconLab does not come automatically packaged with the text. To purchase MyEconLab please visit www.myeconlab.com or you can purchase a package of the physical text + MyEconLab by searching for 0133826945 / 9780133826944. MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.