-PDF Download- A Road To Empowerment Social Media Usage By Women Entrepreneurs In China EBOOK

A Road to Empowerment: Social Media Usage by Women Entrepreneurs in China

Author: Kate Johnston

Publisher:

Published: 2021-03-24

Total Pages: 56

ISBN-13: 9781636481470

Women's entrepreneurship is on the rise globally. In the past few years, 163 million women were starting businesses across 74 economies worldwide, while 111 million were running established businesses, according to the Global Entrepreneurship Monitor (GEM) 2016/2017 Women's Report (GEM, 2017). Numerous studies throughout the world have consistently demonstrated the positive effect of women entrepreneurs on economic growth, job creation as well as social benefits, particularly in developing economies (Cuberes and Teignier, 2015; Fetsch et al., 2015; Lewis et al., 2014; Hailemariam et al., 2019). A point in case is China, China has one of the largest populations in the world, with a population of 1.4 billion and of which 48.7 per cent is accounted by women (worldbank.org, 2019). Until recently, female entrepreneurs were mostly unheard of in China's business environment largely due to cultural barriers and the dominant male-focused society, as noted by Lai (2017). However, the rise of online and social media platforms (WeChat and Weibo) is offering huge potential with minimum cost and is offering huge potential to empower Chinese female entrepreneurs globally. Using a survey involving 60 female entrepreneurs and four in-depth interviews with female entrepreneurs in mainland China and Hong Kong, the study explores how Chinese women entrepreneurs are using social media platforms and the benefits and motivations behind their use in an emerging market. The research points to evidence that female entrepreneurs are embracing this new marketing channel with new impetus and the research suggest clear gains (through the greater market and customers' access) along with a greater feeling of empowerment. The study also points to certain challenges and disadvantages and highlights the need for supports/training in the social media space.

ECIE 2020 16th European Conference on Innovation and Entrepreneurship

Author: Prof. Alessandro De Nisco

Publisher: Academic Conferences limited

Published: 2020-09-17

Total Pages:

ISBN-13: 1912764687

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The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos

Womens Empowerment Within the Tourism Industry

Author: Bayram, Gül Erkol

Publisher: IGI Global

Published: 2023-08-01

Total Pages: 636

ISBN-13: 1668484196

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In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Womens Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a critical contribution to the knowledge of womens participation within the tourism industry. It discusses the nature of their work and ways in which tourism creates tension between the attitudes and conduct of tourists and the beliefs and behavior of local women. Covering topics such as consumer experience, gender studies, and womens employment, this premier reference source is an excellent resource for business leaders and managers, entrepreneurs, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Knowledge Management, Trust and Communication in the Era of Social Media

Author: Joanna Paliszkiewicz

Publisher: MDPI

Published: 2020-11-24

Total Pages: 168

ISBN-13: 3039437054

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The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical perspectives. The seventh article aims to present the results of pilot studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The primary purpose of the eighth article is to present the relationship between trust and knowledge sharing, taking into account the importance of this issue in the efficiency of doing business. The results showed that trust is vital in sharing knowledge and essential in achieving a high-performance efficiency level. The ninth article presents the impact of social media on consumer choices in tourism and tourist products' specificity. The study's main purpose was to indicate the most commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to identify the most critical purposes of using social media by responding to women's attitudes according to age and their respective countries' economic development. The research was done through an online survey in 2017–2018, followed by an analysis of eight countries' results. The article entitled "Integrated Question-Answering System for Natural Disaster Domains Based on Social Media Messages Posted at the Time of Disaster" presents the framework of a question-answering system that was developed using a Twitter dataset containing more than 9 million tweets compiled during the Osaka North Earthquake that occurred on 18 June 2018. The authors also study the structure of the questions posed and develop methods for classifying them into particular categories to find answers from the dataset using an ontology, word similarity, keyword frequency, and natural language processing. The book provides a theoretical and practical background related to trust, knowledge management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to professionals, researchers, and students' needs. The authors try to diagnose the situation and show the new challenges and future directions in this area.

Challenges and Opportunities in the Digital Era

Author: Salah A. Al-Sharhan

Publisher: Springer

Published: 2018-10-23

Total Pages: 634

ISBN-13: 3030021319

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This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.

Tiger Girls

Author: Minglu Chen

Publisher:

Published: 2013-02-28

Total Pages: 258

ISBN-13: 9780415855556

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The existing scholarship on women in China suggests that gender inequality still exists against the background of the country's reform and opening in recent years. However, the situation of women in enterprise ownership and leadership seems to indicate that despite such notions of disadvantage amongst women, some of them are playing a more active and significant role in China's economic development. Based on a series of interviews with female enterprise owners, wives of enterprise owners and women managers conducted in diverse locations in three difference provinces of China, Tiger Girls examines the deeper realities of women entrepreneurs in China, and by extension the role of leading women in the workforce. By analyzing information on these women's personal experiences, careers and families, this book investigates their status at work and at home, as well as their connections with local politics. The research results suggest that although traces of gender inequality can still be found in these women's lives, they appear to be actively engaged in the business establishment and operation and gradually casting off the leash of domestic responsibilities. This book will be of interest to students and scholars of Chinese Studies, Chinese Business, Chinese Economics and Asian Studies. Minglu Chen is ARC Postdoctoral Fellow in the Department of Government and International Relations at Sydney University, Australia.

Research on Chinese Female Entrepreneurs' Leadership

Author: Qi Wang

Publisher:

Published: 2008

Total Pages: 41

ISBN-13:

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The Role and Importance of Social Media on Women Entrepreneurship

Author: Ziauddin Merza

Publisher:

Published: 2019

Total Pages: 0

ISBN-13:

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The role and importance of social media on women entrepreneurship is the purpose of this research to provide a philosophical discussion of various work of women entrepreneurs using social media as their primary tools for their businesses. Nearly it has been two decades of social media which are powerful tools to communicate with friends and family with limitless connectivity globally. Never before we had access around the world as compare to these days with the help of social media and it's a decade which social media became nearly parts of everyone's life and if we see the statistics of developed and under-developing countries where more than 70 to 80 percent of their papulation are using internet and most these are new adults between 18 to 35 years old and these adults spend most of these are time on the internet and social media searching for information, products or chat with friends and family in one the social media platforms; there are countless benefits of social media in our personal and business lives. Social media with the help of new technology pave the ground for millions of people to find online jobs for themselves or create businesses for others globally. Women entrepreneurship are not exception of these big change millions of women used these opportunities and its nearly a decade where women use social media for the business purposes to sell products and services. Moreover, this study provides details on how women use these social media affectively in their businesses and what are the factors which help these individual business women in the online business on social media. In addition, this study shows useful ways to apply for an online business basically business which their first target is social media. This study used quantitative research technique and the data was collected from 250 respondents who use social media as primary tools in Kabul Afghanistan. The data was analyzed with the help of SPSS version 22 and AMOS version 23. The outcomes of this dissertation showed that security and ease of use in social media have no significant effect on women entrepreneurship, on the other hand multi-channel, trust and access ability of social media have positive and perceived effect on women entrepreneurship.

Women in Business

Author: Paola Demartini

Publisher:

Published: 2019

Total Pages: 168

ISBN-13: 9783039216390

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[The role of women in entrepreneurship, management and corporate governance is regarded as central to the development and welfare of economies. Since the early 1980s, there has been increased interest in women managers and entrepreneurs, often from an interdisciplinary approach, combining, for example, sociology, psychology, management and organisational studies and economics. Nowadays, research on women in management and organisations is continuously and rapidly evolving (Paoloni and Demartini, 2016). Research on how women face new business challenges within organisations--as entrepreneurs, owners, managers, as well as workers--can contribute to understanding the new drivers affecting value creation dynamics in our knowledge-based society (Cesaroni, Demartini and Paoloni, 2017). Accordingly, this book tries to offer some insights on how women create, process and share knowledge in their business activity through the application and exploitation of novel creative ideas and solutions].