Author:
Publisher:
Published: 1993
Total Pages: 138
ISBN-13: 9780642512529
DOWNLOAD EBOOK →This report details the use of a scientific approach to synthesize the results of a large number (87) of evaluated road safety mass media campaigns. The approach adopted involved the use of Meta Analysis techniques which provides a means of reconciling conflicting findings and allows for a more rigorous aaproach to sythesis by statistically attempting to develop generalisations across all categories of interest. The analysis found that the average impact across all campaigns and all outcome measures combined (awareness, knowledge, attitudes, behaviour) was over 7,56 percent ie. a campaign is expected to achieve an improvement of 7.56 percent on the pre campaign measure). A range of other key findings relating to the effectiveness of of various campaign types and strategies is also documented. It is hoped that the findings from this study can be used to encourage new mass media campaigns to be developed o the basis of the lessons learnt from previous campaigns. Advertising. Meta analysis. Mass media.
Author: Lisa N. Wundersitz
Publisher:
Published: 2010
Total Pages: 49
ISBN-13: 9781921645112
DOWNLOAD EBOOK →Author: Nurit Guttman
Publisher: Routledge
Published: 2014-06-05
Total Pages: 283
ISBN-13: 1136154647
DOWNLOAD EBOOK →This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Author: Nicholas John Ward
Publisher: Emerald Group Publishing
Published: 2019-04-12
Total Pages: 368
ISBN-13: 1787146170
DOWNLOAD EBOOK →This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.
Author: Becky P. Y. Loo
Publisher: CRC Press
Published: 2015-09-21
Total Pages: 346
ISBN-13: 1439874131
DOWNLOAD EBOOK →Examine the Prevalence and Geography of Road CollisionsSpatial Analysis Methods of Road Traffic Collisions centers on the geographical nature of road crashes, and uses spatial methods to provide a greater understanding of the patterns and processes that cause them. Written by internationally known experts in the field of transport geography, the bo
Author: Siddharth Swarup Rautaray
Publisher: Springer Nature
Published: 2019-12-15
Total Pages: 328
ISBN-13: 303037484X
DOWNLOAD EBOOK →This book constitutes the refereed proceedings of the 20th International Conference on Innovations for Community Services, I4CS 2020, held in Bhubaneswar, India, in January, 2020. The 16 revised full papers presented in this volume were carefully reviewed and selected from 46 submissions. The papers focus on all aspects of: communities and social networks; information and system security; cloud and network security; communication and networks; and data analytics and e-governance.
Author: Colette Browning
Publisher: Elsevier Health Sciences
Published: 2006-01-04
Total Pages: 328
ISBN-13: 0443073570
DOWNLOAD EBOOK →Behavioural Change provides a comprehensive overview of what is known about our ability to change behaviour of people across a wide range of domains including smoking, physical activity and exercise, eating and nutrition, sexual behaviour, drugs and alcohol use, sleep, crash and injury prevention, depression, gambling and self-management of chronic illness. It not only reviews the evidence concerning these issues but also provides original insights into how effective and sustainable intervention programs may be designed and delivered to address them. The main emphasis of the book is on linking research knowledge, i.e. the evidence base, and its translation into effective and sustainable programs. State of the art reviews are presented in an accessible but authoritative manner. The emphasis upon transfer to programs is very useful for practitioners and students. For all topics, the following questions are posed: What is the scope of the problem within the international communities? What approaches are typically used to prevent or treat it? What is the evidence as to the most effective approaches to prevention and treatment? What is the performance of these approaches in terms of prevention/diversion and full or partial recovery for the short and long term?