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Author: Olivier Furrer
Publisher: Edward Elgar Publishing
Published: 2024-02-12
Total Pages: 403
ISBN-13: 1803923172
DOWNLOAD EBOOK →This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Author: Brendan J. Gray
Publisher:
Published: 2002
Total Pages: 210
ISBN-13:
DOWNLOAD EBOOK →Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.
Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
Published: 2018-08-31
Total Pages: 200
ISBN-13: 1786433451
DOWNLOAD EBOOK →This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.
Author: Roland T. Rust
Publisher: Edward Elgar Publishing
Published: 2014-02-28
Total Pages: 629
ISBN-13: 0857938851
DOWNLOAD EBOOK →The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author: Ceridwyn King
Publisher: Edward Elgar Publishing
Published: 2023-09-06
Total Pages: 317
ISBN-13: 1803925515
DOWNLOAD EBOOK →Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
Published: 2021-05-26
Total Pages: 336
ISBN-13: 3030765202
DOWNLOAD EBOOK →This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author: John Stanley
Publisher: Edward Elgar Publishing
Published: 2019
Total Pages:
ISBN-13: 1788970209
DOWNLOAD EBOOK →Everyone has an opinion on transport: it significantly affects daily lives. This book highlights key transport opportunities and challenges, and identifies research requirements to inform policy discussion and support better societal outcomes. It does this by scanning across modes, continents, technologies and socio-economic settings, looking for common threads, points of difference and opportunities to make a difference. The book should appeal to prospective post-graduate students, professionals in transport and related fields, and those interested in better places and good discussions.
Author: Timothy Baines
Publisher: John Wiley & Sons
Published: 2013-04-09
Total Pages: 277
ISBN-13: 1118585283
DOWNLOAD EBOOK →A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. Grounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization model Shows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming "just another services company" Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide Packed with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others
Author: Jing J. Xiao
Publisher: Edward Elgar Publishing
Published: 2023-06-01
Total Pages: 349
ISBN-13: 1803922656
DOWNLOAD EBOOK →With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.
Author: Barton A Weitz
Publisher: SAGE
Published: 2006-08-11
Total Pages: 618
ISBN-13: 9781412921206
DOWNLOAD EBOOK →The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
