A Research Agenda for Political Marketing
Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
Published: 2022-04-12
Total Pages: 208
ISBN-13: 1800377207
DOWNLOAD EBOOK →This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.