A Preface to Marketing Management
Author: J. Paul Peter
Publisher:
Published: 2018
Total Pages:
ISBN-13: 9781260151619
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A Preface to Marketing Management
Author: J. Paul Peter
Publisher: Irwin/McGraw-Hill
Published: 2003
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOK →Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Essentials of Marketing Management
Author: Geoffrey Lancaster
Publisher: Routledge
Published: 2017-08-24
Total Pages: 784
ISBN-13: 1351709070
DOWNLOAD EBOOK →The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
A Preface to Marketing Management
Author: J. Paul Peter
Publisher:
Published: 2018-01-24
Total Pages: 290
ISBN-13: 9781260287257
DOWNLOAD EBOOK →Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Marketing, Sales and Customer Management (MSC)
Author: Richard Hofmaier
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2015-05-19
Total Pages: 260
ISBN-13: 3110412551
DOWNLOAD EBOOK →This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
Loose Leaf for A Preface to Marketing Management
Author: J. Paul Peter
Publisher: McGraw-Hill Education
Published: 2018-01-24
Total Pages: 288
ISBN-13: 9781260300161
DOWNLOAD EBOOK →Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Entrepreneurial Marketing
Author: Robert D. Hisrich
Publisher: Edward Elgar Publishing
Published: 2018-10-26
Total Pages:
ISBN-13: 178811132X
DOWNLOAD EBOOK →One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Published: 2023-05-19
Total Pages: 0
ISBN-13: 9781998109319
DOWNLOAD EBOOK →Handbook of Hospitality Marketing Management
Author: Haemoon Oh
Publisher: Routledge
Published: 2009-11-04
Total Pages: 576
ISBN-13: 1136399976
DOWNLOAD EBOOK →This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Preface to Marketing Management
Author: J. Paul Peter
Publisher: McGraw-Hill Education
Published: 2012-01-11
Total Pages: 288
ISBN-13: 9780078028847
DOWNLOAD EBOOK →Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
