Lanterna Rally

Author: Jeffrey E. Garten

Publisher: Harvard Business Press

Published: 2000

Total Pages: 340

ISBN-13: 9781578511853

How to Globalize to Survive in the New Economy At a time in which globalization impacts corporate strategy as never before, corporate leaders are challenged to consider all the implications of a new global economy. Characterized by a myriad of competing forces, this new global economy is highlighted by unprecedented advances in technology of all kinds. With such unrelenting change blurring the view, corporate leaders need the benefit of the best thinking in order to focus on the right global strategies.World Viewoffers just such thinking, featuring examples of strategies and best practices used by successful companies worldwide in moving toward global markets. In his introduction to this collection ofHarvard Business Reviewarticles, editor Jeffrey Garten pinpoints five emerging themes: * Operating in a global market requires CEOs to rethink every aspect of their strategies. * The best strategies require that organizations gather massive amounts of information and process it effectively. * Companies that succeed on a global scale are constant innovators, learning and implementing simultaneously. * Great global companies create cultures conducive to extensive internal and external collaboration and networking. * Radical change brings unprecedented opportunity to capture markets and enhance shareholder value. Seeing globalization through the eyes of leading thinkers and executives who have mastered its challenges,World Viewpresents forward-thinking insights for corporate leaders determined to succeed in the always-new and uncertain global economy. A Harvard Business Review Book.