Aha!

Aha! PDF

Author: William Braxton Irvine

Publisher:

Published: 2015

Total Pages: 377

ISBN-13: 0199338876

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Great ideas often develop gradually after studying a problem at length--but not always. Sometimes, an insight hits like a bolt from the blue. For Archimedes, clarity struck while he was taking a bath. For Gustav Mahler, it came as the blades of his oars touched the water. And for Albert Einstein, it emerged while he was talking to a friend. Why do these moments of insight strike so suddenly? Why do they so often come to us when we are focused on something completely unrelated? And when great ideas "come to" us, where do they come from? In Aha!: The Moments of Insight that Shape Our World, philosopher William B. Irvine, author of A Guide to the Good Life and On Desire, explores these epiphanies, from the minor insights that strike us all daily, to the major realizations that alter the course of history. Focusing on aha moments as they take place in five different domains--religion, morality, science, math, and art--Irvine provides case studies that shed light on the different ways epiphanies happen in the different domains, and on their differing social impact. Along the way, he describes some of the great aha moments in history, from ancient times to the present day. We like to think that our greatest thoughts are the product of our conscious mind. Irvine demonstrates, though, that it is our unconscious mind that is the source of our most significant insights, and that the role the conscious mind plays in eliciting these insights is to try, unsuccessfully, to solve certain problems. Only if the conscious mind is willing to do this--and thereby experience considerable frustration--is the unconscious mind likely to reward it with a breakthrough insight-that the conscious mind will then take credit for. Irvine explores not only the neuroscience of aha moments but also their personal and social ramifications. How does a person respond to having a breakthrough insight that goes against a dominant paradigm? And how does the world respond when she shares that insight? Irvine shows that in many cases, what is most remarkable about those who have had the great insights of human history is not their but their courage and perseverance in fighting for the world to accept those insights. Aha! is a must-read for cognitive scientists, intellectual historians, philosophers, and anyone who has ever been blown away by the ideas that enlighten us when we least expect it.

Lovability

Lovability PDF

Author: Brian de Haaff

Publisher: Greenleaf Book Group

Published: 2017-04-25

Total Pages: 272

ISBN-13: 1626344043

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Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: • Why you should rethink everything you know about building a business • What a product really is • The magic of finding what your customers truly desire • How to turn business strategy and product roadmaps into customer love • Why you should chase company value, not valuation • Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. ​Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.

Aha!

Aha! PDF

Author: Jordan Ayan

Publisher: Crown Archetype

Published: 2010-06-30

Total Pages: 262

ISBN-13: 030755418X

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"Aha! is a joyful, upbeat survey of ideas for enhancing creativity. Jordan Ayan's enthusiasm is hard to resist, and every reader will find personally suitable strategies. Aha! is an inspiring yet practical guidebook for freeing the creative spirit." --Betty Edwards, author of Drawing on the Right Side of the Brain "A delightful romp through the rich and complicated field of creativity. Ayan's Aha! is bound to make the reader's thinking more interesting and original." --Mihaly Csikszentmihalyi, ph.d., author of Flow: the Psychology of Optimal Experience "The future belongs to those who create it. Jordan Ayan's exceptional book will show you how to create yours by providing the keys to unlock your great ideas." --Daniel Burrus, author of Technotrends and a leading technology forecaster Behind every successful venture, there's a great idea. If you haven't found your great idea yet, or if you've always thought you "just weren't the creative type," Jordan Ayan's accessible and entertaining book will give you the confidence to listen to your own creative spirit and to find the breakthrough you've been waiting for. Based on the notion that creativity is a life skill that must be continually cultivated, Ayan offers ten strategies for finding and harnessing inspiration--wherever and whenever it occurs. His mini workshops will show you how travel, reading, the arts, new technology, journaling, and more can form the basic building blocks of a more creative and rewarding life.

Aha! Aha! Insight

Aha! Aha! Insight PDF

Author: Martin Gardner

Publisher:

Published: 1978

Total Pages: 196

ISBN-13: 9780894540011

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Contains puzzles that first baffle and then delight problem solving addicts. Grew out of a collaboration between Bob Tappay and Martin Gardner to enliven the learning of mathematics.

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition PDF

Author: Andy Cunningham

Publisher: McGraw Hill Professional

Published: 2017-09-29

Total Pages: 273

ISBN-13: 1260031217

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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company—Who are we? And why do we matter?—before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did.

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