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7 Marketing Success Strategies for the Online Entrepreneur

Author: Beth Neibert

Publisher:

Published: 2013-02

Total Pages: 114

ISBN-13: 9780988926806

As an online entrepreneur, you know that your company needs a presence on Facebook and Twitter. But in today's competitive online world of marketing, having a page is not enough. In this book, Beth Neibert will teach you how to quickly distinguish your business from the millions of unremarkable, nondescript companies by taking full advantage of the little-known marketing resources available on these two sites and more. Her rarely-used strategies, acquired through extensive research and international travel, include specifics on how to effectively set up your profile on a social site that is initially more vital and more professionally rewarding for entrepreneurs than Facebook and Twitter combined! The "7 Marketing Success Strategies for the Online Entrepreneur" uncovers the secrets of several online experts, giving you the tools you need to build a vast, loyal list of organizations and individuals who are dedicated to you and your brand - without the $5,000 price tag!

Internet Marketing for Entrepreneurs

Author: Susan Payton

Publisher: Business Expert Press

Published: 2009-08-01

Total Pages: 104

ISBN-13: 1606490346

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Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Marketing That Works

Author: Leonard M. Lodish

Publisher: Pearson Education

Published: 2007-03-21

Total Pages: 450

ISBN-13: 0132716321

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Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!

77 Ways To Get More Customers - The Essential Guide for Entrepreneurs To Grow Your Business and Increase Your Profits

Author: Chris Cardell

Publisher: Independently Published

Published: 2019-05-08

Total Pages: 140

ISBN-13: 9781097332021

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As a business owner, the biggest problem you face is getting customers. Once you solve the 'getting customers' problem, you are guaranteed the financial freedom that led to you starting your business in the first place. In this best selling book, Chris Cardell shares with you 77 simple but powerful ways for you to attract the customers you need. From Online Marketing, to Google and Facebook, social media and some of the more advanced customer acquisition strategies, this books clears away the confusion about the art and science of getting customers so that you can create the Entrepreneurial success you deserve Here is just some of what you'll cover in '77 Ways To Get More Customers: 1. 77 powerful strategies to get more customers into your business 2. Everything you need to know about Online Marketing - How to have a website that attracts the customers you need. 3. Essential Facebook and social tips for getting customers. 4. How to get customers for FREE 5. Vital tips for new and growing businesses 6 How to use pay per click on Google to bring you customers 24/7 7 The power of Referrals - How to get customers recommending you for Free 8 Everything you need to know about Email marketing 9 How to increase your prices without losing customers 10 How to most successful businesses increase their profits by 50% to 200% and much more....Chris Cardell is a world renowned authority on Entrepreneurial success. For two decades he has focused on showing business owners how to increase their profits by 50% to 250% by implementing the world's most successful customer acquisition and online marketing strategies. Thousands of business owners attend Chris's live events and he has been featured extensively on international media. Chris specialises in showing business owners how to implement leading edge strategies used by the most successful Entrepreneurs to achieve fast and effective profit breakthroughs.From Chapter One: Although you and I may not have met yet, I know enough about you as an Entrepreneur, willing to read this book, to predict why you decided to set up your own business in the first place.You did it for one reason: FREEDOMWhether it's the freedom to work for yourself and never have to be an employee again, or to achieve financial freedom for you and the people you care about, I believe that the Entrepreneurial pursuit of freedom is one of the noblest there is.Most people just dream of financial freedomYou took action and actually did something about it. Congratulations!But as a business owner, there is only one way to achieve that financial freedom - and that is the acquisition of customers.Getting customers is the biggest problem in business. It's also the area that business owners struggle with the most. We spend so much time perfecting our product or service, to then realise that this means nothing if we don't become amazing at getting customers can be daunting.The good news is, once you realise that the business you are in is really the 'getting customers' business and you decide to get very good at it, you are virtually guaranteed financial freedom.This book is about solving the 'getting customers' problem for you and helping you achieve that financial freedom - fast.

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Winning Marketing Strategy

Author: Resit Gulec

Publisher: Independently Published

Published: 2023-10-31

Total Pages: 0

ISBN-13:

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Resit Gulec, a success-proven 10-figure exit entrepreneur, is going through a 7-step framework to skyrocket any business. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, and building high-value brands. Align your marketing and promotion efforts with business strategy to maximize Return on Investment. Fundamentals of Marketing - Explore the influences that affect customer purchases. Identify the bricks of a successful marketing strategy. Step 1 - Develop Marketing Strategy The first step to skyrocketing your business is developing winning marketing strategies. In this section of the book, you will go through the key elements of marketing strategy, marketing mix, and 4P's of marketing. Then you will see the supply-demand balance, 4S web-marketing mix, and market sizing. Generate your unique marketing strategy to secure the desired corner in the marketplace. Step 2 - Segment Your Target Audience: Market Segmentation The second step to rocket your business is segmenting your market. In this section, you will see empathy mapping, market segmentation, and the STP marketing model which helps to categorize the target audience into different groups, so effective marketing strategies can be created for each group. Explore the marketplace to find the most profitable segment for your business. Develop user personas for your domain to target your customers effectively. Step 3 - Launch Product/Service The third step to rocket your business is launching products or services. You will go through the product lifecycle, content marketing, and product diffusion curve in this section. Content is king in today's marketing world. Learn how to develop engaging content for your audience. Step 4 - Manage Customer Engagement & Journey The fourth step to skyrocketing your business is managing customer engagement and journey. In this section, you will learn the sales funnel, customer journey maps, business ethnography, and designing future-state customer journeys. Each organization has its unique sales funnel on the way from customer acquisition to loyal customers. Improve your sales skills to excel in your sales and marketing process. Step 5 - Build & Grow Reputable Brands The fifth step to rocket your business is building and growing reputable brands. In this section, you will go through perceptual mapping, the brand pyramid, Kapferer's Brand Identity Prism, and how to build a positive corporate brand reputation. Step 6 - Target the Right Audience In the 6th step, you will learn how to target the right audience using focus groups, the marketing research mix, developing personas, and the Ansoff matrix. Step 7 - Grow, Grow, Grow - Skyrocket Your Business In the last step, you will go through customer intimacy, Keller's Brand Equity Model, the buy-sell hierarchy, and the net promoter score. Rome was not built in one day. You will learn the steps to create a strong and reputable brand. Are you an entrepreneur, small business owner, or marketing professional? This book is for you!

The Ultimate Guide to Online Marketing for Small Businesses and Start-Ups

Author: Oguz Konar

Publisher: CreateSpace

Published: 2015-03-27

Total Pages: 134

ISBN-13: 9781508876922

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The problem most small businesses are facing today is; so many of them do not understand the vitality of having a well-planned marketing system for their business, although most understand the necessity of marketing. However even those who search for tools, strategies and systems for marketing their business come across products and services that are designed for big corporations and billion dollar companies with unlimited marketing budgets. What do they do? They either spend their hard-earned money on various marketing activities and tools with little or no real strategy and "hope" that they would get a positive return on their investments or they begin developing the belief that "marketing doesn't work." Both are extremely dangerous for the longevity of any business. That's the reason I felt obligated to put this book together to share with small business owners some of the tools and strategies, big corporations are taking advantage of, without breaking the bank. The 7 Chapters in this book is filled with proven strategies and tools we use every single day to help our clients attract their ideal clients and grow their practice or small business at an exponential rate and get the best return on investment possible. That's why I highly recommend that you take time to read and comprehend the tactics given in each chapter since they are the result of many years of hard work on identifying the most optimal way to maximize your marketing for small businesses. Whether you only have an idea of a future business or you are already running a small business but struggling with attracting more and "paying" clients, or you might be in the process of expanding your business and looking for marketing strategies to automate your marketing, so you can focus on what you do best, which ever one is your situation, the tools covered in these chapters will give you the necessary ammo to add to your arsenal to make the most of your marketing dollars. This book is great for businesses looking for solutions to automate their marketing and the flow of their clients, patients, and customers through the different mediums of online marketing. It goes into great details giving you step by step instructions to understand; --Proper website design and how it impacts conversion --What is retargeting, and why it's a big deal for small businesses. --Video Marketing and why people prefer video over text. --How to dominate search engines through the use of SEO and PPC strategies to dominate your market. --The use of Direct Mail in the most effective possible way to reach the returns of 500% or more. --Why the 2015 is the year of reputation management, and why it vitally important to manage what your customers put on the web through channels such as Google+, Yahoo, Bing, Yelp, and other directory site. --Why you need to be on social media regardless of what business you are in, but use it to support your brand, not destroy it. And many more topics are covered...

Strategies For Online Business

Author: Lizette Kightlinger

Publisher:

Published: 2021-08-15

Total Pages: 184

ISBN-13:

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This book contains everything an experienced entrepreneur wished he had known when he started in the business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?" Inside you will learn: - Everything you need to start an online business without the wasted time, money, and effort; - How to find a trustworthy, reliable digital agency and guarantee a return on your investment; - The 7 best tools for auditing and improving your website; - How to plan and implement a successful social media strategy.

The Big Ideas Book: 7 Powerful Marketing Strategies for the Modern World

Author: Scott Bywater

Publisher: Evolve Global Publishing

Published: 2024-06-15

Total Pages: 153

ISBN-13: 1923223011

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From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?

Marketing for She Experts

Author: Pam Brossman

Publisher: Sheexperts

Published: 2012

Total Pages: 166

ISBN-13: 9780987262011

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Within the chapters of Marketing for She Experts you'll learn 8 of the most lucrative strategies, being used by highly successful 6 - 7 figure entrepreneurs globally right now to build their business, create multiple income streams, generate profitable product funnels and leverage digital marketing and social marketing technologies available to them like never before in the history of business marketing. - If you are ready to take your business to the next level. - You're a coach, consultant, online business, entrepreneur or small business owner wanting to leverage digital marketing in your business. - Have an area of expertise and you want to become a leader in your industry. - Are willing to get outside of your comfort zone to try new and easy to implement strategies on a global scale. - Plus, want to get to 7 figures fast...then this is definitely the book for you. Within this book Pam Brossman shares 8 highly leveraged and easy to implement strategies and includes: - What the marketing strategy is - Why this marketing strategy works - The benefits of using this marketing strategy to your business - What Marketing strategy involves - Marketing strategy case studies and examples - Plus, Marketing action steps to get you started. If you are ready to turn your knowledge and expertise into a global brand and learn the latest marketing strategies being used by 6-7 figure entrepreneurs right now, then grab some paper as you're going to get lots of ideas along the way! Pam Brossman, #1 International Best Selling Author. Author of Your Millionaire Attitude