6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business

6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business PDF

Author: Marcia Yudkin

Publisher: Plume Books

Published: 1994

Total Pages: 244

ISBN-13: 9780452271920

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Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.

6 Steps to Free Publicity (Easyread Comfort Edition)

6 Steps to Free Publicity (Easyread Comfort Edition) PDF

Author: Marcia Yudkin

Publisher: ReadHowYouWant.com

Published: 2008

Total Pages: 490

ISBN-13: 1442976373

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"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

6 Steps to Free Publicity, Third Edition

6 Steps to Free Publicity, Third Edition PDF

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-10-01

Total Pages: 288

ISBN-13: 1601639066

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Alpha Teach Yourself Grammar & Style in 24 Hours

Alpha Teach Yourself Grammar & Style in 24 Hours PDF

Author: Dr. Denis Hensley

Publisher: Penguin

Published: 2000-05-09

Total Pages: 447

ISBN-13: 1429526408

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Adults often begin writing and realized that they don't remember all the rules they learned in Mrs. Peacock's 8th grade English class. Most adults in the workplace today have purchased -- on at least one occasion -- a writing guide. Grammar, style, punctuation, sentence structure and irregular verbs are all elements of grammar and style that we often just don't know anymore. And for anyone who has to communicate professionally -- whether a formal business presentation or a general improvement in their everyday conversational ability -- has gone to the bookstore to look for a grammar and style guide.Teach Yourself Grammar and Style in 24 Hours is a straightforward guide to everything from basic nouns and verbs to expressing clear thought in writing. Based on the proven Teach Yourself formula, the authors will construct 24 1-hour lessons on grammar and style that build sequentially. Since grammar and style work together, readers can see how one chapter affects the next as they progress. Best of all -- at $17.99, readers can purchase one all inclusive grammar and style book for more coverage and a better price.

Six Steps to Free Publicity

Six Steps to Free Publicity PDF

Author:

Publisher:

Published: 2009

Total Pages:

ISBN-13:

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques — from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started — how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. -How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. -How to perform on radio, TV, or the Web like a pro. -Publicity writing tips that ensure you’ll be easily found online through search engines. -Strategies for building an audience of fervent fans online or within a geographical or special-interest community. -A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

6 Steps To Free Publicity

6 Steps To Free Publicity PDF

Author: Marcia Yudkin

Publisher:

Published: 2006-01-01

Total Pages: 272

ISBN-13: 9788122417234

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Whether You Want To Draw In New Business, Establish Yourself As An Expert In Your Field, Or Introduce A New Concept To The Community Around You, Using Available Publicity Is The Least Expensive, Most Credible Way To Do So And Marcia Yudkin Will Show You How! This Is A Newly Updated Edition Of A Classic And Much-Loved Guide To Getting No-Cost Publicity, In It You'Ll Find.Salient Features# Ways To Get Started- How To Overcome Fears, Feel Comfortable, And Think Like A Publicity Hound# How To Write Tip Sheets, Pitch Letters, And Press Releases That Roll Out Your Message With A Punch# How To Perform On Radio And Tv Like A Pro# How To Concoct Creative Angles, Images, And Exploits That Get Results# How To Create A Website Or Media Section That Multiplies Publicity Opportunities Like Crazy# And Much More, Including Print And Web Resources For Publicity CampaignsWhether You'Re Launching A New Venture Or Looking For Fresh Visibility For An Established One, You'Ll Find This Book Jammed With Inspirational Ideas And Tips. Use This Wonderful Manual To Get The Buzz Going About Your Business, Cause, Or Idea Without Draining All Your Profits.This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.

Doing Work You Love

Doing Work You Love PDF

Author: Cheryl Gilman

Publisher:

Published: 2002-03-20

Total Pages: 232

ISBN-13: 9780760728222

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Here--at last--is the book that gives readers the scoop on how to find that perfect career. Offers practical techniques and no-nonsense suggestions on everything from identifying the "right" job and networking to perfecting a resume and interviewing. -- Distributed by Syndetics Solutions, LLC.

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