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Author: Carol Bremner
Publisher: Lulu.com
Published: 2014-05-15
Total Pages: 39
ISBN-13: 1257856316
DOWNLOAD EBOOK →31 ways to promote your business, both on the Internet and in your local area. Everything from choosing a domain name and registering it, to seeing your website from a customer's point of view, to using social media, and giving excellent customer service.
Author: Annie Tsai
Publisher: John Wiley & Sons
Published: 2013-10-28
Total Pages: 0
ISBN-13: 1118615387
DOWNLOAD EBOOK →The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author: Jay Baer
Publisher: Penguin
Published: 2018-10-02
Total Pages: 274
ISBN-13: 0525537279
DOWNLOAD EBOOK →Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author: Alex Genadinik
Publisher: Createspace Independent Publishing Platform
Published: 2015-11-17
Total Pages: 46
ISBN-13: 9781519369765
DOWNLOAD EBOOK →Do you want to learn how to promote your business with time tested and proven offline marketing strategies that are still effective to get you clients and grow your business? In this book, you will learn 15 of the most effective ways that you can use to promote your business offline. You will also learn how to pitch your business in different ways that makes sense in different situation, and come across as trustworthy and to inspire a genuine interest from potential clients. By the end of this book you will be able to drum up business just about anywhere and in many different ways. I encourage you to get the book, and I look forward to seeing you on the inside and to share these strategies with you that will surely boost your business. Get the book, and let's begin our offline marketing journey to get you more customers and grow your business starting today.
Author: Hilary Pullen
Publisher: David & Charles
Published: 2014-09-30
Total Pages: 295
ISBN-13: 1446369021
DOWNLOAD EBOOK →For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies. You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity! “I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology
Author: Kim Tran
Publisher:
Published: 2010-05-01
Total Pages: 58
ISBN-13: 9781451590067
DOWNLOAD EBOOK →As a business owner, here's your chance to effectively and easily gain more clients and increase your profits using the world wide web. In this popular book, you will discover 50 strategic ways to advertise your local business on the internet. Implement them correctly and you will definitely be running a successful business for years to come. And needless to say... get a hold of these profitable strategies before your competition does!
Author: Blake Ling
Publisher:
Published: 2017-12-20
Total Pages: 46
ISBN-13:
DOWNLOAD EBOOK →Inside this book, you will discover the topics about standing out or never be known, creating an advertising plan, an effective advertising plan. word of mouth is still king, focus on customer service, local offers, be active in the community, sponsor local activities, ask for the recommendation, free ways to advertise your business, build a website, social marketing as advertisement, focus on SEO, work the blog, how to get an edge and so much more!
Author: Jim Green
Publisher: How to Books
Published: 2007
Total Pages: 0
ISBN-13: 9781845281595
DOWNLOAD EBOOK →For the small business owner, the internet is the most powerful and cost effective marketing device of the 21st century. This book shows you how to: take full advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available; resources that could make the difference between building a viable business or shutting up shop; use tried and tested strategies designed exclusively for modern small business and embryonic start-ups - to add to your existing local sales potential or to reach a global market; and, implement practical ideas for reaching new customers and increasing sales. CONTENTS: 1. Using the internet for the purpose it was devised 2. Why even the most unlikely small enterprises can prosper online 3. Why the internet is tailor-made for small business 4. How to convert your local business into a global concern 5. The power of recognition as an expert in your niche 6. How to become famous online as a small business owner 7. Creating your plan of action for the internet 8. Why marketing online is fast, easy, stress-free 9. Why niche marketing works best for small business 10. Why your domain name must reflect your enterprise 11. Building a website tailored to your precise needs 12. Creating content rich pages to lure the 'spiders' 13. How to write sales copy that sizzles 14. Why power keywords are germane to successful promotion 15. How to avoid search engine positioning mistakes 16. Snaring the 'spiders' to generate top ten rankings on demand 17. Creating site maps to feed the spiders 18. Flooding your site with low and no-cost traffic 19. Converting your expertise into digital produce 20. Using the amazing authority of zero cost articles to lure visitors 21. The power of linking to other websites 22. The changing face of email marketing 23. Why you must create your own newsletter 24. The influence of list building in attracting prospects 25. Create your own blog and send business messages 26. What RSS is and what it can do for you 27. Let google Adsense add to your oline income 28. Converting prospects into customers 29. How to set up an online payment system 30. Giving stuff away for free to attract visitors 31. Test marketing your online activities 32. How to analyse virtual footfall to improve your website 33. Servicing your customers online 34. What online marketing cannot do for you 35. Channelling your online fame into offline activity 36. Getting it all together to grow your small business rapidly Glossary Useful reading Resources Virtual bookmarks Index.
Author: David Meerman Scott
Publisher: John Wiley & Sons
Published: 2010-09-29
Total Pages: 257
ISBN-13: 0470930241
DOWNLOAD EBOOK →Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: Al Lautenslager
Publisher: Entrepreneur Press
Published: 2014
Total Pages: 210
ISBN-13: 1599185350
DOWNLOAD EBOOK →"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--
