21st Century Secrets to Effective PR

21st Century Secrets to Effective PR PDF

Author: Linda Pophal

Publisher: eBookIt.com

Published: 2017-11-17

Total Pages: 150

ISBN-13: 1456629107

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The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.

Public Relations Campaigns and Techniques

Public Relations Campaigns and Techniques PDF

Author: Fran R. Matera

Publisher: Addison-Wesley Longman

Published: 2000

Total Pages: 296

ISBN-13:

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A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.

Public Service and Good Governance for the Twenty-First Century

Public Service and Good Governance for the Twenty-First Century PDF

Author: James L. Perry

Publisher: University of Pennsylvania Press

Published: 2020-05-01

Total Pages: 297

ISBN-13: 0812296915

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Expert analysis of American governance challenges and recommendations for reform Two big ideas serve as the catalyst for the essays collected in this book. The first is the state of governance in the United States, which Americans variously perceive as broken, frustrating, and unresponsive. Editor James Perry observes in his Introduction that this perception is rooted in three simultaneous developments: government's failure to perform basic tasks that once were taken for granted, an accelerating pace of change that quickly makes past standards of performance antiquated, and a dearth of intellectual capital that generate the capacity to bridge the gulf between expectations and performance. The second idea hearkens back to the Progressive era, when Americans revealed themselves to be committed to better administration of their government at all levels—federal, state, and local. These two ideas—the diminishing capacity for effective governance and Americans' expectations for reform—are veering in opposite directions. Contributors to Public Service and Good Governance for the Twenty-First Century explore these central ideas by addressing such questions as: what is the state of government today? Can future disruptions of governance and public service be anticipated? What forms of government will emerge from the past and what institutions and structures will be needed to meet future challenges? And lastly, and perhaps most importantly, what knowledge, skills, and abilities will need to be fostered for tomorrow's civil servants to lead and execute effectively? Public Service and Good Governance for the Twenty-First Century offers recommendations for bending the trajectories of governance capacity and reform expectations toward convergence, including reversing the trend of administrative disinvestment, developing talent for public leadership through higher education, creating a federal civil service to meet future needs, and rebuilding bipartisanship so that the sweeping changes needed to restore good government become possible. Contributors: Sheila Bair, William W. Bradley, John J. DiIulio, Jr., Angela Evans, Francis Fukuyama, Donald F. Kettl, Ramayya Krishnan, Paul C. Light, Shelley Metzenbaum, Norman J. Ornstein, James L. Perry, Norma M. Riccucci, Paul R. Verkuil, Paul A. Volcker.

Living Innovation: Competing In The 21st Century Access Economy

Living Innovation: Competing In The 21st Century Access Economy PDF

Author: Herve Mathe

Publisher: World Scientific

Published: 2015-08-28

Total Pages: 325

ISBN-13: 9814719595

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Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

Data-Driven Public Relations Research

Data-Driven Public Relations Research PDF

Author: Jim Eggensperger

Publisher: Routledge

Published: 2018-09-04

Total Pages: 204

ISBN-13: 135176778X

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The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.

Public Libraries in the 21st Century

Public Libraries in the 21st Century PDF

Author: Anne Goulding

Publisher: Routledge

Published: 2016-04-15

Total Pages: 425

ISBN-13: 1317073592

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Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Here for Good: Community Foundations and the Challenges of the 21st Century

Here for Good: Community Foundations and the Challenges of the 21st Century PDF

Author: Terry Mazany

Publisher: Routledge

Published: 2014-12-18

Total Pages: 456

ISBN-13: 1317468767

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Community foundations bring together the resources of individuals, families, and businesses to support effective nonprofits in their communities. Over the years, foundations have come to engage community problem-solving through more than just grant-making. They have added a rich array of other activities, including programs of community capacity building, active modes of advocacy, and centres for meeting. In 2011, the 700+ institutions in the United States gave an estimated $4.2 billion to a variety of nonprofit activities in fields that included the arts and education, health and human services, the environment, and disaster relief. The origins of this book stem from conversations among the leadership of community foundations about the challenges they must overcome in order to make such "foundational" contributions to their communities. As community foundations enter the second century of their existence (the first foundation was formed in Cleveland in 1914), the need for knowledge and best practices has never been greater. This book, with expert authors representing the best and the brightest in this important field, fills that need.

The New PR

The New PR PDF

Author: Naresh Vissa

Publisher: Createspace Independent Publishing Platform

Published: 2016-07-01

Total Pages: 40

ISBN-13: 9781535051552

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PR is not what it used to be... Hiring experienced (and old) publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an operating business or a wannabe personality, people need to know your story... who you are... what you do... why you rock. Traditional (20th century) public relations no longer works. THE NEW PR shares big picture ideas, secret techniques, and easy-to-use and accessible resources to reach wide audiences... and build your brand through public relations.