Author: David Mercer
Publisher: SAGE
Published: 1998-06-18
Total Pages: 342
ISBN-13: 9780761958765
DOWNLOAD EBOOK →Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Author: United States. Congress. House. Committee on Natural Resources. Subcommittee on Oversight and Investigations
Publisher:
Published: 1994
Total Pages: 396
ISBN-13:
DOWNLOAD EBOOK →Distributed to some depository libraries in microfiche.
Author:
Publisher: World Business Pub.
Published: 2004
Total Pages: 0
ISBN-13: 9781569735688
DOWNLOAD EBOOK →The GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.