Marketing Strategy

Marketing Strategy PDF

Author: David Mercer

Publisher: SAGE

Published: 1998-06-18

Total Pages: 342

ISBN-13: 9780761958765

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Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b

WAPA Allocation of Hydroelectric Power

WAPA Allocation of Hydroelectric Power PDF

Author: United States. Congress. House. Committee on Natural Resources. Subcommittee on Oversight and Investigations

Publisher:

Published: 1994

Total Pages: 396

ISBN-13:

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Distributed to some depository libraries in microfiche.

The Greenhouse Gas Protocol

The Greenhouse Gas Protocol PDF

Author:

Publisher: World Business Pub.

Published: 2004

Total Pages: 0

ISBN-13: 9781569735688

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The GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.